The chair of the Alliance of Media Independents’ Effectiveness and Planning group unpacks the themes and talking points from the association’s debut event.

Clients need a partner that acts with agency on their behalf. So why are the Holdcos abandoning the word, leaving it to be redefined by AI in the most powerful way possible?

Media strategy is no longer about choosing between YouTube and broadcasters. It is about understanding the economic properties of each

Publicis and The Trade Desk seem to be arguing about hidden fees. It is actually a battle over who controls programmatic spend.

In independent agencies, leadership does not arrive with seniority. It emerges from action. People do not simply contribute ideas; they own outcomes, writes Join the Dots’ managing partner. 

Nectar360’s first party customer shopping data has been matched with Global’s listener data and is now available for brands to use through Global’s digital advertising platform, DAX.

Ray Snoody gives his verdict on Axel Springer’s £575m acquisition of The Daily Telegraph.

Listed European broadcasters are priced as though decay is inevitable. However, it doesn’t tell the full story, says media analyst Ian Whittaker.

In a twist of fate streaming giant Netflix has stepped away from the battle for Warner Bros Discovery after rival Paramount Skydance made a final offer totalling £83.4bn.

If we are serious about supporting women’s careers, we must stop designing workplace systems that assume caregiving falls on mothers, says Piqniq’s founding partner.