Creativebrief’s the “Future of the Pitch” report reveals more than half of agencies believe the current approach to pitching poses a long-term threat to the industry’s future success.
05 Feb 2026 | Alex Pilkington
In time, ‘cool’ always wins, says Mostly Media’s head of growth. Indie labels have benefited from the democratisation of music, and in media, the collaboration of independents has seen them thrive.
A new report from WFA and Mediasense highlights media’s lead role in the marketing evolution, but shifts across talent, structure and partnerships are needed.
Channel 4’s latest Mirror on the Industry report reveals the importance of DEI representation, not just from an ethical standpoint but for the commercial value it holds.
| Maria Iu
Three industry leaders pitched their ideas to nurture talent away from London at The Future of Media Manchester.
If we’re to bring everyone along as part of the AI revolution, more people need to be equipped with the skills to use AI tools confidently and effectively.
There will be winners and losers in this new world. The time is now for indies, which can price their services in a better way and be transparent in their use of data and money.
CPD brings real business results. Here’s how to measure CPD’s value to show that it’s more than a perk or luxury.
The Advertising Association highlighted the important role the ad industry has in driving economic growth and how this intersects with the government’s political promises.
| Maria Iu
To mark its 70th birthday, the broadcaster worked with System1 and D&AD to showcase the top 70 ads in seven decades.
Following the court’s decision to keep Chrome with Google, publishers now have a lot more questions than answers. But a technical committee could provide some potential positive outcomes.