Sky Media’s advertising chief has pledged to “drive change” as the TV sales house looks to “fully reimburse” clients underpaid for ad revenue over several years.
02 Jan 2025 | Rob Newman
As Isba turns 125 this year, it will step up efforts in its mission to create a transparent, responsible and accountable advertising environment.
2025 will be a “whole new world” for Channel 5, said its director of programming as the broadcaster plots a first-ever major marketing assault for VOD and a clearer commissioning approach.
The broadcaster’s controversial job ad was part of an effort to protect its intellectual property, its research chief has revealed.
One of the UK media industry’s first-ever digital media strategists and buyers, Robins is set to launch his fifth venture.
Analysis: While having a broadcasting company less dependent on advertising makes for a strong business story, selling to streamers carries the clear risk of having a largely US customer base.
Advertisers needed ‘protecting’ 100 years ago, which is why we have JICs like Barb and trade bodies like Isba. How we define ‘protection’ and ‘choice’ will matter most as Origin formally launches next year.
Analysis: The public-service broadcaster’s stated remit just happens to offer an authentically distinctive branded content vehicle for brands that are otherwise faced with “platforms” as distribution vehicles.
Apple is selling AI as a life hack for stupid liars. It’s not a good strategy and it’s distinctly un-Apple.
Havas Media UK CEO Paddy Affleck speaks to Omar Oakes about his personal journey from growing up on a commune and how it has shaped his attitude to leadership and mental-health challenges at work.
The newly promoted Jack Benjamin and outgoing editor-in-chief Omar Oakes discuss a flurry of updates about streaming service user numbers and how their ‘premium vs ad’ strategies are evolving.