More Media Business articles

Marketing budgets continued to rise, with further upward revisions reported for the fifth consecutive quarter and internet related marketing, direct marketing and sales promotion are all expected to do well in 2005. The IPA’s latest quarterly Bellwether report, compiled by NTC research, reveals that many companies have set their budgets for the first quarter of… Continue reading Q4 Bellwether: UK Marketing Budgets Continue To Rise

Media heavyweights, Lord Clive Hollick, Stephen Grabiner and Greg Dyke may launch a £6 billion bid for broadcaster ITV, according to industry reports. The three work for private equity houses and are rumoured to have held talks, discussing the possibility of forming an alliance to fund a bid for the commercial giant. Last week it… Continue reading Possible Consortium Bid For ITV

Mobile network operators who fail to comply with the regulations of their 3G licences set out by Government media watchdog Ofcom in 2000, are unlikely to have their licence revoked, a new report said yesterday. The rules set out when the third generation licences were bid for in an auction five years ago stated that… Continue reading Ofcom Loosens 3G Licence Regulations

Global advertising company, WPP, has rebranded its search engine marketing firm AdvancePositions.com, to mSearch. mSearch will specialise in gaining visibility for its clients in the top search engines and will drive targeted customers to its clients’ websites. The search marketing services will offer pay-per-click management and bid management, natural search optimisation and provide a consultant… Continue reading WPP Rebrands Online Ad Marketing

Former United Business Media chief executive, Lord Hollick is taking a high profile position at US private equity group Kohlberg Kravis Roberts (KKR), with the aim to put the US company on the map in British and European media. In his new role as managing director of KKR, the labour peer has highlighted the idea… Continue reading Hollick Talks Takeovers In New Role At KKR

Market information company Taylor Nelson Sofres (TNS) has issued a positive trading statement ahead of its full year announcement on 7 March. The statement outlined the company’s expectation to show underlying revenue growth, in line with the current market, of 3-4%. Overall, the company’s European operations achieved revenue growth in line with previous expectations, with… Continue reading Taylor Nelson Sofres Optimistic For 2005

Commercial broadcaster, ITV is thought to have avoided the possible loss of £120 million in advertising revenue, predicted last summer due to a decline in audience share over 2004. Under the terms of the Contracts Rights Renewal (CRR), put in place to protect agencies after the merger of Carlton and Granda, media agencies can take… Continue reading ITV Sales Avoid 2005 Adspend Catastrophe

Specialist business publishing and information company, Centaur Holdings plc, has released its pre-close trading statement from the 6 months ending 31st December 2004, prior to its interim results, due to be released on 14th March. The company states that its results for the six months ending 31st December 2004 are expected to be in line… Continue reading Centaur Releases Optimistic Trading Statement

This week has seen economists offer their forecasts for 2005, with the consensus opinion looking forward to another year of steady economic global growth, driven by the market forces of the US and China. Unemployment is expected to fall gradually in the US and Asia, and Britain is predicted to stay at its current near-record… Continue reading Steady Economic Outlook For 2005

Analyst Merrill Lynch has predicted that the American TV distributor Liberty Media share price, in 2005, will be driven by the highly anticipated potential deal with Rupert Murdoch’s News Corp. Liberty Media, owned by John Malone, holds 324.6 million News Corp NWS voting share, valued at $9.16 billion in total at current prices or $3.25… Continue reading Liberty Media And News Corp 2005 Outlook