More Media Business articles

Trinity Mirror is believed to have ruled out selling its national newspaper titles, which include the Daily Mirror and the People, following an extensive review of its business. According to a report in today’s Times, the decision to keep the titles was the result of a wide ranging review of the company instigated by Trinity’s… Continue reading Trinity Mirror Rules Out Newspaper Sales

Troubled Cordiant Communications has announced that it is on the verge of reaching a deal that will ensure its survival in the advertising marketplace. In a statement yesterday, the global marketing group, which is more than £200 million in debt, said that talks with unnamed companies were progressing and details of a deal should be… Continue reading Crisis At Cordiant Nears Resolution

Advertisers have warned that proposals from Carlton and Granada to link advertising rates with audience figures in an attempt to secure approval for their planned £2.7 billion merger, would not go far enough to address their competition concerns. The Institute Of Practitioners In Advertising believes that a behavioural remedy, thought to have been put forward… Continue reading Advertisers Wary Of Revised ITV Merger Plans

Growth in advertising and media expenditure will be modest this year, although somewhat higher than in 2002, according to the latest Global Entertainment And Media Outlook report from PricewaterhouseCoopers (PwC). The report predicts that global media and entertainment spend will top $1.1 trillion in 2003, a 3.7% rise on last year. Following this, in the… Continue reading Media & Entertainment Spend To Show 4.8% Growth Over Five Years

The relative cost of using outdoor advertising has risen more quickly than all other media over the last seven years, according to media inflation figures. The data shows that it is more than twice as expensive than in 1995 to reach a given number of people using outdoor advertising. A standard measure of the cost… Continue reading Outdoor Media Inflation Outstrips Other Sectors

UK publishing group, Highbury House Communications, is considering the sale of its business communications division after receiving a number of buy-out approaches. The group this morning said that it is in negotiations that may or may not lead to an eventual disposal. Any sale would also be subject to approval by shareholders in the group.… Continue reading Highbury House Looks At Business Division Disposal

Global advertising will grow at a compound rate of 4.1% between 2002 and 2007, according to a report to be released by PricewaterhouseCoopers (PWC) this week. In advance of the release of the Global Entertainment And Media Outlook report, the Los Angeles Times reports that PWC expects the US to lead advertising and media growth,… Continue reading US To Lead Global Ad Rise, Predicts PWC Report

WPP chief Sir Martin Sorrell has reiterated his belief that the advertising upturn will not take place until next year and it could be 2008 before the real boom arrives. The respected protagonist told delegates at the World Association of Newspapers in Dublin that the media and advertising sector would finally rebound in 2004. This… Continue reading Advertising Boom Is Five Years Away, Says Sorrell

WPP chief Sir Martin Sorrell has reiterated his belief that the advertising upturn will not take place until next year and it could be 2008 before the real boom arrives. The respected protagonist told delegates at the World Association of Newspapers in Dublin that the media and advertising sector would finally rebound in 2004. This… Continue reading Advertising Boom Is Five Years Away, Says Sorrell

Global communication company, Aegis Group, is bringing all its media operations under an umbrella platform called Aegis Media. The network will comprise all Aegis’ client-related media brands including Carat, Posterscope and its portfolio of specialist communications services agencies. Aegis Media will also support the company’s new independent media network, Vizeum, which will be launched on… Continue reading Aegis Centralises Media Operations