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French advertising network, Publicis Group, has this morning announced that it intends to merge with privately-owned US agency BCom3. The $3.0 billion deal will create the world’s fourth largest advertising agency network. BCom3 is the world’s seventh largest agency, with operations primarily in the US. It owns the Leo Burnett and d’Arcy creative agencies and… Continue reading Publicis And BCom3 Poised For Merger

Publicis Groupe SA released full year results yesterday which bucked the industry-wide trend of loss, loss and more loss with profits leaping by 18% for 2001. Publicis is the world’s sixth largest advertising group and controls 75% of the Zenith Optimedia Group which is the world’s third largest buying agency. Publicis won new accounts totalling… Continue reading Publicis Bucks The Trend With 18% Rise In Profits

The E-Commerce Trade and B2B Exchanges Report by eMarketer forecasts that worldwide B2B e-commerce will total $823.4 billion by the end of 2002. Strong growth is forecast to continue through to 2004 when online B2B revenue will reach nearly $2.4 trillion. “Despite last year’s difficult economic climate, many companies pressed on with their e-business initiatives,… Continue reading eMarketer Forecasts Worldwide B2B E-Commerce Will Reach $823.4 billion By 2002

French media group Vivendi Universal yesterday announced losses of E13.6 billion, largely due to deal-making by Vivendi CEO Jean-Marie Messier in order to build the company into the second largest media group in the world. The deals, made during market peaks over the past 18 months, have resulted in a huge write-off for Vivendi as… Continue reading Write-Offs Push Vivendi £8.3 Billion Into The Red

Havas Advertising has this morning announced full-year results for 2001 which revealed losses of £35.3 million including a £42 million goodwill write-down and £63 million in exceptional charges for the year. The group said that the advertising market would remain ‘weak’ in 2002 but anticipates that reorganisation, cost-cuttings and new business wins would allow Havas… Continue reading Havas Losses For 2001 Total £35.3 Million

Jazz FM has reported a 9% rise in radio revenues for the six month period ending December 2001, despite the radio market as a whole experiencing a 9% drop. Announcing its interim results today, the radio group admitted that its listening figures had been adversely affected by the war in Afghanistan as the world events… Continue reading Jazz FM Reports Revenue Rise

French television broadcaster TF1 has released 2001 financial results which show a 4.7% decline in advertising revenues for the flagship TF1 station, according to ABN Amro. The rest of the company’s results are in line with expectations, suggesting that there is an improving outlook for the French television advertising market, according to the analysts. TF1’s… Continue reading TF1 Figures Show Possible Improvement In French TV Ad Market Outlook

United Business Media’s (UBM) chief executive, Clive Hollick, this morning said that ‘2001 was one of the toughest trading periods’ that the company has experienced, with the slump in technology advertising halving the group’s profits. UBM posted a pre-tax loss of £541.2 million, compared to a £2.1 billion profit the previous year. Operating profit fell… Continue reading UBM Shares Fall As Profits Are Halved By Hi-Tech Ad Slowdown

The advertising market will remain flat this year according to Pearson finance director John Makinson. Speaking in a conference call following the announcement of Pearson preliminary 2001 results Makinson said “We are not seeing any deterioration in the advertising climate, but also there’s been no recovery. We are making plans based on a flat advertising… Continue reading Ad Market In 2002 Will Be ‘Flat’ Says Pearson

Pan-European broadcaster, RTL Group, has this morning become the latest in a growing series of media companies to indicate that advertising market conditions will continue to be tough for at least the next six months. Earnings at the group fell by 35% to Eur361 million before restructuring costs are accounted for and by 50.3% to… Continue reading RTL Falls Into Red, Channel 5 Revenues Down 9.0%