After weeks of talks, British advertising giant WPP has today confirmed its takeover of US rival Young & Rubicam. The $4.7bn deal will create the world’s largest advertising group. Chief executive of WPP, Martin Sorrell, said of the deal: “This transaction creates a new world leader. The two organisations are highly compatible. We share a… Continue reading WPP Buys Young & Rubicam For $4.7bn
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Interactive digital television (iDTV) will reach 80 million European homes by 2005, according to a recent report by Forrester Research. The “walled garden” system currently available on interactive platforms will fall, allowing full internet access through TV screens. There are currently 7 million subscribers to interactive television systems throughout Europe. This will double to 14… Continue reading Online Services Will Be Driven By TV, Says Forrester
Cable group Telewest and pay-TV company Flextech, which are in the midst of a £2.3 billion merger, both reported poor year-end financial results today. The merger, which will create a vertically integrated company worth more than £12 billion, was cleared by the Department of Trade & Industry earlier this month. Telewest saw a rise in… Continue reading Telewest And Flextech Report Losses Ahead Of Merger
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Granada fell back by 40p on Friday, after two major announcements rocked the UK’s television industry. Firstly, BSkyB announced that it is to give away the £200 decoder boxes needed to receive its Sky Digital television service (see Digital TV War Intensifies). This will impact on Granada and Carlton’s (down 2˝p) digital terrestrial television service,… Continue reading Sharewatch