Steve Smith, head of thought leadership at SMV Group, explains why supermarkets need to think about pleasure, not just price…
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Dean Wilson, UK MD at Active International, says sponsorship needs to be refreshed and maybe even re-branded in order to prosper in today’s marketplace…
One of the biggest opportunities for advertisers at the moment is one to one communication with a consumer, according to Chris Worrell, European research director at Specific Media.
Torin Douglas rounded-up MediaTel’s Future of Media Research event on Friday by asking the panel what they think 2012 (and beyond) holds for the industry.
Across the UK, consumers are now achieving 22% faster broadband speeds at home than 12 months ago, according to Ofcom.
Rumours continue to be rife about exactly when, how and what Apple are planning within the TV space.
Chris Worrell, European research director at Specific Media, looks back at MediaTel’s Future of Media Research event and explains why lots of data creates lots of questions…
Bringing data sets together will become the holy grail, according to ITV’s head of commercial research & insight Sarah Messer.
What is the difference between research and data? That was the opening question put to panellists by Torin Douglas at MediaTel Group’s Future of Media Research event on Friday.
According to a new report by IMS Research, 2012 will be the year the consumer electronics (CE) industry finally realises the promise of multi-screen content consumption, as shipments of IP-enabled consumer electronics devices will approach 2.5 billion, rising to 3.5 billion in 2015.