In the first of a series of pieces for Newsline, the National Readership Survey’s (NRS) chief executive Mike Ironside gives an introduction to the survey and outlines some new developments.
Showing 20381-20390 of 62,953
More Newsline articles
Orange is launching a new service called “Orange Shots”, allowing brands to target customers via interactive SMS/MM advertising.
Email is UK consumers’ favourite marketing channel, according to a new study conducted by online market research company fast.MAP and the Direct Marketing Association.
A new study from comScore has revealed that the US remains the largest search market worldwide, while Google Sites “retains a commanding position in the global search market”.
Advertisers have called on David Abraham to make changes at Channel 4.
BBC One and ITV1’s crime dramas split the peak-hour ratings in to two halves last night.
The new online TV service SeeSaw has started an invite-only test ahead of its launch in March.
The BBC should sell its stake in commercial venture BBC Worldwide, according to a House of Lords report on the UK film and television industries.
A new survey from Alterian has found that 66% of marketing professionals will be investing in social media marketing (SMM) in the next 12 months.
BBC One’s new one-off comedy Rock & Chips stole the show during last night’s peak-slot with a high of more than 7.5 million viewers.