In his latest monthly column for Newsline, Greg Grimmer, partner, Hurrell Moseley Dawson & Grimmer, puts his haunted memory of being booed at the Direct Marketing awards aside to explain the new golden rules of response advertising …
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As direct mail continues to extend its size and reach in the digital age, the threat of a national postal strike evokes an angry response from marketers and mail-order specialists, according to TGI…
UKTV has unveiled Dave’s new look website joindave.co.uk today.
ITV’s outgoing chief executive Sir Michael Grade said the broadcaster is likely to agree content-sharing deals with YouTube and Hulu.
Facebook now accounts for almost 60% of all social networking traffic in the US, according to new research by Hitwise.
YouTube has launched its promoted videos programme in the UK in a bid to replicate its US success.
Terry Hunter, managing director of CyberDMG, thinks brands should consider investing more in improving their ecommerce websites before driving traffic to them …
BBC One’s Tuesday evening line-up proved to be a ratings-winner, securing the peak audience from 7.30pm right the way through to 11pm, while the all-new Around the World in 80 Days banked the prime time top spot.
England v Ukraine’s 500,000-strong audience will no doubt have pound signs dancing around internet entrepreneurs eyes, but lonely monks in their cells viewing on laptops doesn’t really cut it, according to Raymond Snoddy …
Pixar’s latest feature film Up had the 3rd highest opening weekend of the year, taking an impressive £6.4 million at the box office.
