Daily Newspaper MarketThe NRS figures for January to December 2008 show that Britain’s national newspaper market was down 2.3% overall year on year.There were big readership increases for the Financial Times and the Guardian in the Quality sector, however, while the Times was also up.In the Popular sector, the Daily Record recorded a readership increase… Continue reading NRS National Newspaper Round-Up: Jan – Dec 2008
Former BBC broadcaster Henry Bonsu and ex-pirate Gordon (Mac) McNamee have joined forces to launch Colourful Radio on DAB in London on March 2.The new DAB station, which will play a mix of soul, jazz, reggae and r’n’b from the sixties to the current day, is expected to go out to a potential audience of… Continue reading Colourful new DAB station to launch in London
New research from comScore has revealed that 79.8% of the UK’s total internet audience visited a social networking site in December 2008.Of the 282.7 million European internet users aged 15 and over who went online via a home or work computer in December, 211 million visited a social networking site – representing penetration of 74.6%,… Continue reading 79.8% of UK internet audience visited a social network in December
Trinity Mirror has redesigned its 22 ultra-local sites in Teesside in a bid to integrate them with the main newspaper site and is also set to rollout the second phase of its mobile relaunch.The postcode specific sites, which originally launched in October 2007, have been redesigned to make it easier for readers to access news… Continue reading Trinity Mirror redesigns ultra-local sites
TV listing magazine What’s on TV has joined forces with mobile entertainment specialists K2 Media to launch a new direct-to-consumer mobile service.The new mobile service is set to feature up-to-the-minute TV and sport lisings by region, including both Sky and Freeview, as well as upcoming soap storylines, TV news and gossip, and TV and film… Continue reading What’s on TV magazine signs new mobile deal
Online giant Yahoo! is to allow advertisers to add video, images and custom search boxes to their search ads.The new search advertising platform, Rich Ads in Search, lets advertisers post images and video, create deep links to relevant pages, include search boxes within listings, and display logos, said a report on Brand Republic.Advertisers in the… Continue reading Yahoo! set to launch new search advertising platform
The Government has invited media organisations to submit plans for a new public service broadcaster to rival the BBC.Last month, Lord Carter suggested that Channel 4 should be at the heart of a separate public service broadcasting entity, outside of the BBC, in his long-awaited Digital Britain report.However, the report does not guarantee that a… Continue reading Media organisations invited to submit new PSB plans
Reed Elsevier still plans to sell is business-to-business arm, Reed Business Information, despite pulling the division off the market. In its full year 2008 results published today, Reed also revealed that its profits were down almost 40%. The company halted the proposed sale of RBI in December, saying that the worsening state of the economy… Continue reading Reed Elsevier still planning to sell trade magazine division
The mobile internet will finally come of age this year and mobile video will take off, according to predictions from the Mobile Entertainment Forum (MEF). The MEF also predicts that the industry will see greater pricing transparency for consumers, although mobile advertising still will not become mainstream. The MEF’s top ten trends for 2009 list,… Continue reading Top 10 mobile entertainment trends for 2009
Adspend levels in the UK will fall by 4.3% in 2009 at current prices, with the first upturn, a modest 0.3% rise year-on-year, set for Q2 2010, according to the Advertising Forecast, produced by WARC for the Advertising Association. The report found that online is the only medium likely to grow throughout this period, at… Continue reading UK adspend levels to fall 4.3% in 2009
