Daily Newspaper MarketThe Financial Times once again weathered the storm of the declining print market in December, proving the only national daily to bolster its circulation year on year for the month.The daily market was down almost 2% overall, but the business broadsheet managed to add almost 11,500 new copies to its ABC total, whilst… Continue reading ABC National Newspaper Round-Up: December 2007
December saw thelondonpaper‘s circulation remain ahead of the London Lite‘s, despite a month on month fall of 5%.The London Lite was also down, with a month on month decline of almost 3%.thelondonpaper now has a total circulation of almost 471,200, whilst the London Lite‘s rests at around 389,300.The Evening Standard was down by around 2.5%… Continue reading thelondonpaper And London Lite See Circulations Fall In December
The digital channel UKTV is understood to be considering rebranding its entire portfolio of channels following the success of renaming UKTV G2 as Dave.A report in Broadcast magazine said that sources claim that the BBC Worldwide-Virgin Media TV joint venture is thinking of dropping the “UKTV” part of some channels’ names and renaming some altogether.The… Continue reading UKTV Could Rebrand More Channels
Two national digital radio stations, Oneword and Core, are shutting down this weekend.Core will cease broadcasting today, while speech station Oneword, whose future has been in doubt for some time, will close on Saturday.Both stations were broadcast via digital audio broadcasting (DAB) on Digital One, the national digital radio multiplex majority-owned by GCap.In a scaling… Continue reading Two Digital Radio Stations To Close
JupiterResearch has forecast that e-mail marketing spending will grow from $1.2 billion in 2007 to $2.1 billion in 2012. Spending on retention e-mail will more than double during that period and account for over half of total e-mail marketing spending in 2012. Acquisition e-mail marketing will grow more somewhat more slowly, with most spending in… Continue reading E-Mail Marketing Spend To Top $2 Billion by 2012
Denis O’Brien has increased his stake in Independent News & Media, the owner of the Independent and Independent On Sunday in the UK, to 16.4%. Earlier this week, Independent News & Media announced that O’Brien had already increased his stake in the company from 14.5$ to 15.4% at the end of 2007. With his 16.4%… Continue reading O’Brien Increases Stake In Independent News & Media
A new forecast from mobile web company Bango predicts that by the third quarter of 2009, more people will access the internet on their mobile than on PC. Mobile advertising is a huge opportunity with the potential to generate in excess of $10 billion in annual revenues by 2010, added Bango. There are a number… Continue reading More People To Access Internet Via Mobile Than PC
Following the failure of Five and Aegis Media to reach agreement over the terms of agency deals for 2008, clients of Carat and Vizeum have been pulled from advertising on the channel.The dispute is understood to relate to differing valuations of the Five audience, according to a report on Brand Republic.The report added that there… Continue reading Aegis And Five In Deal Dispute
Last night saw ITV1’s new comedy-drama Honest hit our screens, with a peak of 6.1 million adults tuning in to catch the action.The show, starring Amanda Redman, grabbed an average of 5.6 million adult viewers (a 23.8% share of the audience) in its 9pm timeslot.It easily beat Hugh’s Chicken Run on Channel 4 at the… Continue reading 6.1m Watch ITV1’s Honest
Xfm has signed a promotional deal with Paramount Pictures to launch a multimedia campaign on Xfm Drivetime for the release of the upcoming movie thriller No Country For Old Men.GCap Media’s Xfm will participate in a series of on air initiatives to celebrate the launch of the film release on January 18 2008.Activity will run… Continue reading Xfm Signs Multi-Media Promotional Deal With Paramount Pictures
