The latest IPA Trends in Television report, for Q4 2006, shows that recorded television viewing levels are continuing to decline with average daily viewing levels now standing at 3.60 hours. Share of viewing for non-terrestrial channels declined slightly for the first time in a year, according to the IPA figures. The IPA said that the… Continue reading Television Viewing Levels Continue To Decline
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The worldwide mobile TV broadcast market is expanding, as the number of commercially launched mobile TV broadcast networks will grow from 9 in 2006 to 13 in 2007, according to a new report from In-Stat. The unavailability of spectrum is the largest barrier to the launch of more mobile TV services, particularly in Europe, the… Continue reading Mobile TV Broadcast Market Expands
Havas has announced that for the first time since 2001, its annual revenue was up in 2006 (0.6% organic growth and 0.8% natural growth). Net income before tax remained virtually stable at €83 million, with operating income of €121 million versus €128 million in 2005. There was a sharp rise in net new business in… Continue reading Havas Announces Revenue Increase
New distribution channels for online music and video are beginning to have a significant impact on the music and video industries, according to a new report from In-Stat. Online sales of digital music represented 6% of the total worldwide music market in 2006, up from 4% in 2005, the high-tech market research firm says. By… Continue reading Distribution Channels To Impact Music And Video Industries
IPC Media is investing £2 million in marketing to push its Woman’s Own magazine, revamping the title and raising its cover price in a bid to arrest falling sales.The title will sport its new look from the issue dated 23 April, which goes on sale on 17 April. The redevelopment has been pioneered by new… Continue reading Woman’s Own Revamps In Bid To Halt Declining Sales
Thursday evening set the scene for the rest of the holiday period, with BBC One taking on ITV1 in a battle for viewers.ITV1 aired the big match, which saw Tottenham Hotspur take on Spanish side Sevilla in a UEFA cup quarter-final, and a peak of 4.1 million adults watched the plucky north-Londoners come unstuck against… Continue reading BBC One Edges Easter Viewing Battle
Daily Newspaper MarketBritain’s national Daily newspapers suffered a 1.5% year on year downturn in their overall readership for the six months to February, with a relatively mixed picture across the sectors.The Quality Dailies didn’t fare too badly, with only the Times shedding readers. The title lost 10% of its readership year on year for the… Continue reading NRS National Newspaper Round-Up: February 2007
Ahead of MediaTel Group’s forthcoming ‘Future of Media Research’ seminar, Alex Burmaster, European internet analyst at Nielsen//NetRatings, looks at measurement in the online universe, focusing on the recent debate between the Guardian and the Telegraph in the battle for newspaper web dominance…The recent press and debate about what and how we measure in the online… Continue reading Making Sense of the Ad Opportunity Today
Revenues fell in February across all the terrestrial channels, dipping overall by over 9% year on year. ITV1 bore the lion’s share of the fall, down over 12% year on year, or £14 million in real terms.Channel 4 saw its revenues fall by 5% year on year, while Five dipped by nearly 3%. GMTV’s revenues,… Continue reading TV Market Round-Up – February 2007
Following on from the success of the ‘Future of Digital’ discussion last month, MediaTel Group’s latest seminar will focus on media research, with a particular emphasis on the possibility of a research currency for online advertising to match other media.Chaired by BBC media correspondent Torin Douglas, current issues around the collection of data will be… Continue reading Tickets For Media Research Seminar Selling Fast
