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IPC Media has launched a new corporate identity, intended to reflect the company’s evolution and bring a visual unity to its branding across all parts of its business.Sylvia Auton, IPC Media chief executive, says: “IPC has changed out of all recognition over the last five years. It is therefore fitting that our market-leading reputation for… Continue reading IPC Media Gets New Corporate Identity

A new report from Borrell Associates, The New Frontier: Local Online Video Advertising, US local online video advertising will grow from $161 million in 2006 to $371 million this year. Borrell predicts that in five years local online video advertising will account for more than one third of all local online advertising in the US.… Continue reading US Local Online Video Revenues To Grow

According to Outsell’s second annual study of nearly 3,000 US news users, one in two use the sites Google, Yahoo!, MSN and AOL once or more each day for news. Internet reading is becoming a habit, especially among the young and the Outsell report shows no reversal of earlier trends away from print and broadcast… Continue reading US News Users Turning To Online

Mobile advertising is set to take off in 2007, according to the US-based Mobile Marketing Association. Speaking at the GSM World Congress, Laura Marriot, executive director of the Mobile Marketing Association, said: “Previously, there were not enough of the right phones and fast networks to support good advertising.” However, according to Marriot that could all… Continue reading Mobile Advertising To Take Off In 2007

Reed Elsevier’s revenues were up 4% in 2006, to £5.3 million, driven by a 10% increase in digital revenues. Organic revenue growth was 5% despite the weak education markets. Organic adjusted operating profit was 8%, reflecting underlying margin improvement across the rest of the business. Overall operating margin was up 0.3% points at reported exchange… Continue reading Reed Elsevier Revenues Up 4% In 2006

Western Europe and North America continue to lead the digital satellite pay-TV market in subscribers and revenue, but the fastest growth over the next several years will come from other areas, especially Asia, according to a new report from In-Stat. Key satellite market trends include consolidation in established markets, interactivity, HD, launches, and bundling, the… Continue reading Rapid Growth For Digital Satellite TV In Asia

More than 5.3 million adults on average tuned in to see Arsenal’s gripping extra time victory away to Bolton last night, giving BBC One a 24.7% viewing share between 8pm and 10pm.As the Gunners shot into the last 16 of the FA Cup, 4.6 million adults on average watched Russell Brand host the Brit Awards,… Continue reading Arsenal Triumph Over Brits

The latest ABC results show that some of the biggest hitters in the Men’s Magazine market suffered declines in the six months to December 2006.Market leader FHM was hit hardest in actual terms, dropping more than 129,000 copies from its circulation year on year, leaving it with a total figure of around 371,000 copies.Earlier this… Continue reading ABC Results Jul-Dec 2006:Large Declines For Men’s Mags

The latest ABC figures, for July-December 2006, show thatTake A Break remained the top title in the Women’s Weekly sector, with a circulation of more than 1 million copies.However, the H Bauer publication was down over 11% year on year, a drop in real terms of almost 129,000 copies. It was also down period on… Continue reading ABC Results Jul-Dec 2006:Take A Break Leads Women’s Weekly Market

BBC Worldwide has appointed Garth Ancier, former senior executive of Fox, NBC and CNN, to the newly created post of president of its US division.He will be responsible for all of BBC Worldwide’s US activity, including its DVD sales business. He will report to chief executive of BBC Worldwide, John Smith.In addition, Ancier will oversee… Continue reading BBC Worldwide Appoints US Head