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Yesterday’s World Cup triple bill was a major winner for BBC1, with a peak of more than nine million adults tuning in to see Brazil beat Croatia 1-0.Despite the Cup holders not showcasing their full footballing prowess, the match drew 36.5% of the adult viewing public, an average of over seven-and-a-half million, compared to Channel… Continue reading Brazil Lure Nine Million Adults To BBC1

Sony Ericsson, in conjunction with Emap², is to start one of its biggest UK branding campaigns to date in support of its Walkman phone.The campaign (put together by Sony Ericsson, Mediaedge:cia and Emap²) will run across a wide range of Emap’s media platforms in an exclusive deal designed to promote the Sony Ericsson Walkman phone… Continue reading Sony Ericsson To Launch Campaign In Support Of Walkman Phone

ABC Electronic could have a podcasting measurement system in place by the end of the year, provided the Joint Committee for Web Standards in the UK and Ireland (JICWEBS) approves the plans.The Internet Technical Group (ITG) is working with ABC Electronic to define what constitutes a “podcast” and what could be the medium’s most effective… Continue reading Podcasting To Have Measurement System Soon

Four in ten or 37.4% of American teens spend at least three hours a day online outside of school, according to a Burst Media survey of more than 1,800 connected teens between the ages of 13 and 17.Just one in five or 19.6% say they are spending less than an hour online outside of school.… Continue reading Third Of US Teens Online For Over Three Hours A Day

BBC Magazines will undertake its most ambitious initiative yet with the launch of a weekly news-based magazine later this year or early in 2007.The project, code named Project Phoenix, sees the resurrection of long-held plans for a news magazine. BBC Magazines managing director Peter Phippen is known to have been keen to launch a news-based… Continue reading BBC To Launch Weekly News Magazine

World Cup fever shows no signs of abating as last night’s match up between Italy and Ghana, although not one of the showpiece games of the tournament, brought in 5.5 million adult viewers, a 28.9% audience share.ABC1 Men are clearly loving the chance to see so much football, as 1.8 million of them (44%) settled… Continue reading World Cup Continues To Bring In Viewers

As the popularity of community sites over the internet continues to flourish, chief executive of the Internet Advertising Bureau, Guy Phillipson, examines the phenomenon of UGC and asks how advertisers can make the most of its growth …If you’ve been keeping an eye on the world of online recently, it would appear the medium sees… Continue reading User-Generated Content – A Tough Nut For Advertisers

Chrysalis Radio sales is to implement a ground-breaking restructure of its commercial operations, which will see sales groups aligned with media and advertising agency holding company groups.In what is a first for the radio industry, teams from Chrysalis Radio’s airtime sales division and sponsorship and promotions division will be brought together to create mixed discipline… Continue reading Chrysalis Radio Sales In Ground-Breaking Restructure

Companies who let their workers watch World Cup matches at their desks could be in for a nasty surprise if they don’t have a TV licence.The BBC is streaming games live over the internet and if a business lets its workers watch the matches without having a licence it could receive a £1000 fine.A report… Continue reading Licence Needed To Watch Matches Online

GCap Media will restructure its senior level commercial division, saying the group’s future success depends on adaptability and a focus on consumer and customer satisfaction.It also said that industry consolidation points to an evolving trading model for radio, and it is vital for GCap to be at the front line of developments and to reflect… Continue reading GCap Looks To Future With Sales Restructure