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Newspaper advertising revenue showed the biggest rise in four years, with last year’s world-wide circulation up slightly, according to the World Association of Newspapers (WAN).WAN said global newspaper sales were up 0.56% over the year, and had increased by 6% over the past five years. Much of the sales growth last year was again in… Continue reading World Newspaper Ad Revenue And Circulation Up

May began with a positive diagnosis for the UK advertising industry, with expenditure forecast to rise this year by 2.6%, ahead of the 2.2% predicted for the US and 1.4% for the Eurozone. The figures from the Advertising Association and World Advertising Research Centre also showed that advertising expenditure in the UK grew by 1.8%… Continue reading INSIGHTanalysis: Media Healthcheck – May 2006

More and more UK companies are moving their advertising budgets online, according to a new survey carried out by the Online Marketing Show (OMS). The survey, in its second year and coming ahead of the show on June 7-8, had 40% of respondents say that they spend 26% or more of their marketing budget online… Continue reading Commitment To Online Marketing Increases

In April, it was revealed that UK traditional media budgets had been cut for the sixth successive quarter, with the trend continuing of moving adspend away from traditional media to direct marketing and the internet. The Bellwether report from the Institute of Practitioners in Advertising (IPA), showed the weakest rise in marketing spending in four… Continue reading INSIGHTanalysis: Media Healthcheck – April 2006

Sir Martin Sorrell, Chief Executive of WPP, says that the internet will not take over from traditional media as the primary method for advertisers to reach their audience. Speaking in The Times he said that the continuing strength of the internet does not mean that it will eventually “displace” traditional advertising platforms, even though online… Continue reading Internet Will Not Destroy Traditional Advertising

Adverse market conditions in radio advertising are expected to persist, according to the Local Radio Company, which has 32 stations around the country.The company has warned of volatility in the advertising market as it recorded a 1% rise in revenues over the six months to the end of March. It said revenues had risen 2%… Continue reading Radio Ad Trouble Persists

Lisa Opie, managing director of Flextech, has quit after more than a decade at the company, with no new post to move to.Opie, who joined Flextech in 1993 as a promotions producer of TCC, has been MD for the past three years. This morning she told her colleagues that she would be going at the… Continue reading Opie Quits Flextech

Colour advertising could overtake black and white in the national press within two years, according to media buyers’ predictions. The forecast comes as new figures show that the number of full colour ads in the national press has risen 11.6% in the past year.The total number of full colour adverts increased 11.6% to 117,076, according… Continue reading Colour Ads To Overtake Mono In National Press

Cinema admissions increased by 28% year-on-year in April, and the growth in advertising revenue was not far behind that, with a year-on-year increase of 18% taking it to £11.6 million.Motors (£3.1 million), entertainment & media (£2 million) and telecoms (£1.8 million) lead the market, and the top three advertisers were BSkyB (£1.8 million), Orange (£1.1… Continue reading Positive Growth For Cinema Attendance

Independent television programmes could suffer if a pre-9pm ban on food advertising targeting children is introduced, warned an ITV director.Speaking at the Westminster Diet and Health Forum Consultation Seminar on food promotion to children, held in London, ITV director of regulatory affairs, Christy Swords, argued that the loss in revenue resulting from such a ban… Continue reading Ad Ban To Hurt Independent TV Shows