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Market information group, Taylor Nelson Sofres (TNS), has announced the appointment of Pedro Ros, as managing director of the group with immediate effect. The role will see Ros assume responsibility for the global account and specialist sector activities of the TNS custom business. Commenting on the appointment, David Lowden, chief executive of TNS, said: “This… Continue reading TNS Appoints New Managing Director

Uptake of third generation (3G) mobile technology in the US is on the rise, with new predictions from the Yankee Group forecasting 3G subscriber numbers to reach 28 million by 2008, up from the current level of 580,000. Mobile service providers see 3G technology as a way of opening up new and lucrative revenue streams.… Continue reading US 3G Subscribers To Hit 28 Million By 2008

Direct marketing spend in the UK and North America looks set to rise over the next 12 months, with results from a new survey from Alterian, showing 63% of respondents believe that direct marketing spend will increase over the next 12 months. Looking at the UK, Alterian found that confidence was higher among marketers, with… Continue reading Direct Marketing Spend To Rise In 2006

Women are catching up with men in most areas in internet usage, with a new study from the Pew Internet and American Life Project finding that, despite men and women using the medium for different things, the user population is evenly divided between the genders. Surveys conducted between January and June of last year found… Continue reading Women Catching Up With Men Online

Mobile television looks set to make its presence felt within the media arena, with a new study from BT showing clear consumer demand for broadcast digital television and radio to be accessible from mobile phones.According to the results from BT’s pilot of broadcast digital TV to mobiles two thirds of customers would be prepared to… Continue reading BT Reveals Consumer Interest In Mobile TV

ITV’s singing showdown, Soapstar Superstar, continued to trump Channel 4’s Celebrity Big Brother last night, but was put under increased pressure by an unlikely contender – BBC One’s Traffic Cops.ITV’s soapstar sing-a-thon drew an average adult audience of 5.5 million last night, topping Channel 4’s 3.9 million, while Traffic Cops drew a respectable average of… Continue reading ITV Soapstars Put Under Pressure By Traffic Cops

Advertising revenue at GCap Media could fall by as much as 15% this month, compared to the same time last year, with industry analysts blaming some of the decline in the recent changes at Capital Radio, which saw its advertising airtime half last month.The consensus in the advertising industry is that it has been a… Continue reading GCap Advertising Revenue Forecast To Drop By 15%

Daily Newspaper MarketDecember saw the British newspaper market exhibit mixed performances for the nation’s daily titles, with respectable circulation rises in the quality sector outweighed by a downturn in sales across both the mid market and popular divisions.The latest ABC figures released today show the market as a whole in decline, with circulation decreasing by… Continue reading ABC National Newspaper Round-Up: December 2005

The latest ABC figures released today will give the Financial Times cause for celebration, as the paper reaches its highest circulation since May 2004.A healthy increase of 2.7% year on year for December gives the newspaper a total circulation of 439,563, just one month after editor Andrew Gowers resigned, citing “strategic differences” with the FT‘s… Continue reading FT Ends 2005 With Circulation High

ITV has delayed the launch of its new children’s channel CiTV by a month, pushing the launch date to 11 March to ensure a premium quality offering from the outset.ITV refused to give exact reasons for the last minute change, stating only that the date was changed “in order to make the channel as strong… Continue reading One Month Delay For ITV Kids Channel