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Consumer broadband adoption is increasing at its fastest rate across most of Europe, with new research from Datamonitor expecting penetration to settle at around 60% in terms of household penetration in advanced markets.Broadband has enjoyed a surge in popularity over recent years and is now central to many service providers’ strategies, aggressive marketing techniques and… Continue reading Europe Sees Surge In Broadband Adoption

Total UK adspend is predicted to top £15 billion by 2010, with online advertising expenditure share expected to reach 10% by 2007, according OPera’s latest Economic and Media Forecast for 2006 and Beyond.OPera project total advertising spend in the UK to rise to £13.2 billion in 2006, up from £12.8 billion this year, with advertising… Continue reading UK Adspend To Hit £15 Billion By 2010

Newspaper giant Trinity Mirror has acquired Paldonsay Ltd, the parent company of High Street Direct and owner of SecsintheCity.com, for £3.3 million, giving the company control of the leading internet recruitment site for secretarial and administrative jobs.The acquisition builds on Future’s growing online recruitment portfolio, following the company’s purchase of the UK’s second largest online… Continue reading Trinity Continues Online Recruitment Acquisitions

Text messages sent during October yet again beat records, with new figures from the Mobile Data Association (MDA) revealing that a staggering 2.9 billion messages were sent during the month, with an average of 93.5 million sent per day.Person-to-person texts sent across the UK network operators last month showed an increase of 25.7% on the… Continue reading October Text Messages Continue Recording Breaking Performance

Digital TV and broadband provider, HomeChoice, has announced the appointment of Alex Langley as its new head of new media, increasing the company’s focus on online marketing and its consumer website.Langley joins the firm from the Friday-Ad, the largest Independent publisher in the UK, where he was also head of new media.The new role will… Continue reading New Media Boss To Boost HomeChoice’s Online Focus

GCap chief executive Ralph Bernard – who last week announced a series of measures designed to re-invigorate and rebrand GCap stations; to target the BBC’s audience; and to maximise digital opportunities – will be on the panel for MediaTel Group’s Digital Radio and Beyond conference, held in association with MediaGuardian.The radio boss joins Simon Cole,… Continue reading Bernard Joins Radio Seminar As GCap Focuses on Digital Future

Share of viewing for non-terrestrial channels is now over 30% for the for the first time, with 60% of households having digital television in various forms, according to the Institute of Practitioners in Advertising’s (IPA) latest Trends in Television Viewing Report.Figures for the third quarter of 2005 show that digital TV reception remains the fastest… Continue reading Multi-Channel TV Viewing Share Hits 30%

ITV enjoyed a strong audience last night, with I’m a Celebrity…Get Me Out Of Here and Doc Martin both attracting healthy audience figures.I’m a Celebrity…Get Me Out Of Here saw an average of 7.4 million adult viewers tune in to its first showing at eight, gaining an extra 145,000 for the later slot, with 7.6… Continue reading ITV Wins With Strong Programming

Search engine giant, Google has announced that it is testing a new product, which gives consumers a free and immediate way to speak to advertisers on the Google search results page.The new initiative will allow users to click on the phone icon in the results page and then enter in their phone number. Once the… Continue reading Google Tests Click-To-Call Service

BBC2 has announced plans to be the first of the corporation’s channels to be broadcast over the internet, allowing the broadcaster to reach viewers via mobile phones and the internet.Speaking at a conference organised by Broadcast magazine, Roly Keating, controller of BBC Two claimed that the channel would be “in the front line” of launching… Continue reading BBC2 To Broadcast Online In 2006