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July continued on from June’s theme of adspend revision, with Universal McCann’s Bob Coen, predicting total US adspend for 2005 to be up 5.7% year on year, reaching $278.7 billion, down from his previous estimate of 6.4% (see McCann Revises 2005 Adspend Estimates). Speaking to MediaTel INSIGHT, the senior vice president and director of forecasting… Continue reading INSIGHTanalysis: Media Healthcheck – July 2005

TV Sales house, MEMS, has announced plans to carry out one of the largest ever surveys into media consumption by ethnic minorities, aiming to gain a greater insight and education into what brands appeal to them and how advertisers should communicate with them. The survey will build a detailed picture of multi-cultural demographics, income, lifestyle,… Continue reading MEMS To Launch Ethnic Media Consumption Survey

Guardian Media Group (GMG) has seen it’s profits impacted on by projects amounting to more than £100 with pretax profits for the Group almost halving, dropping to £22.9 million from £43.8 million this time last year.Group turnover for GMG, however, increased by 18% to £751.9 million for the period and total operating profit was shown… Continue reading GMG’s Profits Fall In Lead Up To Guardian Downsizing

Media regulator, Ofcom, has announced the advertisement of a new 12 year local FM commercial radio licence covering the town of Shrewsbury and the surrounding area.According to Ofcom, the licence could achieve coverage of an area with an adult population of between 100,000 and 120,000, with the exact coverage determined by the location of the… Continue reading Ofcom Advertises Shrewsbury Community Radio Licence

TV Sales house, MEMS, has announced plans to carry out one of the largest ever surveys into media consumption by ethnic minorities, aiming to gain a greater insight and education into what brands appeal to them and how advertisers should communicate with them.The survey will build a detailed picture of multi-cultural demographics, income, lifestyle, expenditure,… Continue reading MEMS To Launch Ethnic Media Consumption Survey

ITV has announced that as part of the celebrations for its 50th anniversary, the broadcaster will be collaborating with the IPA to commemorate the success of its advertising customers by presenting 50 years of Fame.The celebration will highlight 50 of the most famous brands of the last half century, with 300 leading figures from the… Continue reading ITV Celebrates 50 Years Of Advertising

The London Evening Standard is reported to be dropping its Thursday entertainment supplement, Metro Life , stopping publication at the end of August.Metro Life was launched in September 2002, after re-launching its Hot Tickets supplement and adding an extra 34 pages of editorial. Associated Newspapers hoped the new Hot Stuff section would capitalise on the… Continue reading Evening Standard To Close Metro Life

Guardian Media Group (GMG) has seen it’s profits impacted on by projects amounting to more than £100 with pretax profits for the Group almost halving, dropping to £22.9 million from £43.8 million this time last year. Group turnover for GMG, however, increased by 18% to £751.9 million for the period and total operating profit was… Continue reading GMG Sees Profits Almost Halve

Paris based advertising group, Havas, has announced revenue of €500 million for the first half of 2005, representing organic growth of 2.2% year on year. According to the group’s results for the first six months of the year, since the beginning of 2005 the group experienced an improvement in business generating organic growth of 3%… Continue reading Havas Reports Revenue Of €500 million In First Half Of 2005

The forthcoming merger of Emap and Scottish Radio Holdings (SRH) looks set to boost Emap’s market share substantially when the deal is completed within the next few months.The latest RAJAR data shows Emap Advertising commanding combined airtime sales of just over 61,000 hours, although with the addition of SIRS’ 36,000 hours this gives Emap a… Continue reading RAJAR Results Q2 2005:Emap Set For Market Share Hike