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Real Radio Yorkshire has secured Swedish furniture giant IKEA as the sponsor of its breakfast show, marking the store’s first promotion through a long-term radio partnership.IKEA’s Yorkshire store near Leeds, which attracts over 14.5 million visitors each year, has signed the year-long deal with Real Radio to receive coverage throughout the station’s flagship morning show.The… Continue reading Real Radio Secures Ikea’s First On-Air Sponsorship

Mirror Group Newspapers has bolstered its advertising team with a number of senior appointments as part of an ongoing attempt to improve its relationship with agencies and clients.The shake-up sees Malcolm Stoodley join the newspaper publisher in the newly created role of head of magazines. He moves over from chief executive Sly Bailey’s former employer… Continue reading Trinity Mirror Creates New Senior Advertising Roles

Euro 2004 is the most popular international football tournament since the World Cup 1998 with a cumulative average audience of more than 2.5 billion individuals, according to new research from Initiative Media.The elimination of big teams such as England, France, Germany and Italy in the early stages led to widespread concern of a possible drop… Continue reading Euro 2004 Most Popular Tournament Since World Cup 1998

The effectiveness of television advertising could be under threat from the rapidly increasing number of commercials in break junctions, according to a new study from Initiative Media’s research arm.Research from Initiative Futures suggests that too many commercials in any given junction can have a negative impact on advertising effectiveness, increasing ill feeling towards brands, encouraging… Continue reading Increasing Clutter Threatens Power Of Spot Advertising

ITV performed well yesterday after comments and increased earning estimates from Credit Suisse First Boston buoyed investors. CSFB raised its 2004 and 2005 earning per share estimates by 13% and 19% respectively, leading to a boost of 1.11% in the broadcaster’s share price.Commenting on ITV’s performance and projected earnings, CSFB said: “The most dramatic forecast… Continue reading Sharewatch: ITV Climbs Following Investor Confidence

Social and cultural changes are rapidly forcing brand advertising to move towards a more media neutral model, where the consumer is put at the heart of the communications process. With this in mind, Lynne Springett, marketplace manager at the RAB, explains how radio can help brands make that all important connection with consumers.George Bernard Shaw… Continue reading NewsLine Column: The Power Of Brand Conversation

The BBC has unveiled that it is planning to take radical cost cutting measures so that more of its £2.68 billion licence fee income can be invested in making programmes.According to a report in today’s Financial Times, a small team of managers overseen by John Smith, BBC finance director and chief operating officer, is planning… Continue reading BBC Plans Radical £100 Million Cost Reductions

Pay-for-performance search firm Overture has bolstered of its sales operation with the appointment of Richard Firminger as sales director with responsibility for accelerating growth and service levels across the company.The appointment sees Firminger, formerly of AdLINK, DoubleClick, CMP Media and VNU Business Publications, given responsibility for managing and directing Overture’s UK sales with a brief… Continue reading Overture Boosts Growth With New Sales Director

Media super-regulator Ofcom has appointed Peter Black, an experienced telecoms executive, as an independent telecoms adjudicator as part of the watchdog’s blueprint for growth of broadband in the UK.Ofcom unveiled its plans today, announcing that its focus will now shift from rollout and coverage of broadband services to local loop unbundling in order to encourage… Continue reading Ofcom Appoints Adjudicator To Boost Broadband Competition

The recently launched compact edition of the Times is proving successful in attracting new readers to the newspaper brand, according to a wide-ranging study being unveiled to media agencies today.The Times Compact Readership Study shows that the scaled-down edition is drawing a young, upmarket audience to the newspaper, which was traditionally been a stalwart of… Continue reading Compact Times Proves Successful In Attracting New Readers