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Emap Advertising has secured Smarties for a £2 million cross-media advertising deal encompassing every aspect of the media owner’s portfolio for the next year and a half.The deal sees Smarties sponsoring Emap’s Big City School Tour on all Big City radio stations including Key 103 in Manchester and Radio City in Liverpool. The promotion will… Continue reading Emap Signs Smarties For School Tour Sponsorship

US cable corporation, Liberty Media, is to spin off its international businesses to shareholders, as part of efforts to simplify the group’s complex structure.The detached businesses will run as Liberty Media International (LMI) and will operate principally in Europe, Japan and Latin America. These businesses include UnitedGlobalCom, Jupiter Telecommunication and Liberty Cablevision of Puerto Rico.Liberty… Continue reading Liberty Media To Spin Off International Businesses

Communications regulator, Ofcom, is planning to review the state of drinks advertising on television as part of a wide-ranging Government strategy to deal with alcohol misuse in the UK.The new media watchdog is called upon in a 100-page Government document entitled Alcohol Harm Reduction Strategy For England. It sets out the results of a public… Continue reading Ofcom To Review Alcohol Advertising Regulations

The annual rate of inflation in Britain fell to 1.3% during February, taking it further below the Bank of England’s 2.0% target, according to the latest data from the Office of National Statistics.The Government’s preferred consumer prices index (CPI) dropped by a tenth of a percentage point last month. The decline was prompted by a… Continue reading Latest Figures Show UK Inflation Fell During February

Television spot advertising expenditure in Western Europe will rise by 33% in real terms over the coming decade, according to a new report from ZenithOptimedia. This is a slower growth rate than the 43% rise recorded in the previous ten year period. Advertising expenditure stood at $22.0 billion in 2003 and is expected to grow… Continue reading W. European Pay-TV Revenues To Exceed Adspend In 2004, Says Report

US cable corporation, Liberty Media, is to spin off its international businesses to shareholders, as part of efforts to simplify the group’s complex structure. The detached businesses will run as Liberty Media International (LMI) and will operate principally in Europe, Japan and Latin America. These businesses include UnitedGlobalCom, Jupiter Telecommunication and Liberty Cablevision of Puerto… Continue reading Liberty Media To Spin Off International Businesses

Ulster Television (UTV) continued to outperform ITV in terms of advertising in 2003, with its revenues rising by 2.1% whilst ITV’s fell by 3.4%. This gave UTV a record annual share of ITV advertising of 2.4%, according to the company’s full year results released this morning. The group expects television ad revenues to rise by… Continue reading Ulster TV Sees Airtime Revenues Up 10% In Q1 2004

WCRS, the agency that devised the high-profile 118 118 directory services campaign, is reported to be on the verge of agreeing a £20 million management buyout from French advertising network Havas. It is understood that WCRS managers, who have been in talks to gain independence from Havas for some time, will buy a majority stake… Continue reading WCRS Close To Finalising £20 Million Buyout From Havas

More voices were added to the cry of ‘recovery’ during February as a number of global advertising agencies posted upbeat figures and trading outlooks. Omnicom, which owns BBDO Worldwide and TBWA, said that its worldwide revenues rose by 18.3% during Q4 2003. Across the full year they were up by 14.4%. Omnicom says that the… Continue reading INSIGHTanalysis: Media Healthcheck – February 2004

US business to business (B2B) publishing advertising revenues remained flat year on year during 2003, whilst advertising page volumes were still in decline, according to the latest data from American Business Media (ABM). The figures showing advertising revenues closing the year at $7.3 billion, up 0.7% on 2002, whilst ad pages were down by 3.2%.… Continue reading US B2B Press Advertising Shows Little Growth In 2003