Marketing communications group HHCL/Red Cell and Manning Gottleib have been awarded a £3 million budget to launch a new government campaign highlighting issues surrounding disability.The contract was won after a four way pitch through the Central Office of Information for the Department for Work and Pensions.The campaign, which will begin in the new year, aims… Continue reading HHCL Red Cell Launches Disability Campaign
Capital has secured AOL Broadband to sponsor its London Christmas live music event.AOL is hoping its sponsorship of the 95.8 Capital FM Christmas Live show, will enable it to target the key 25 to 34 year old market. It is also hoped the deal will help AOL emphasise its commitment to music content.AOL Broadband is… Continue reading Capital Secures AOL For Christmas Event Sponsorship
Granada Enterprises has secured Farepak Food and Gifts to sponsor its Christmas programming on its Granada Plus channel.Farepack will sponsor the “pick a perfect Christmas” promotion which will invite viewers to pick their favourite programmes to be screened on Christmas Day.From the beginning of November, Plus will run Farepak-branded teasers and promotions encouraging viewers to… Continue reading Farepak To Sponsor Granada Plus At Christmas
The growth of Satellite revenues slowed in September, rising 12.5% year on year as the continued fragmentation of the market continues to place pressure on prices. The satellite market’s leading brand, BSkyB surprised the market in September with the announcement that Tony Ball would step down as chief executive.Channel’s 4 and Five put in a… Continue reading TV Market Round-Up – September 2003
Spending on entertainment and media in Europe’s largest economies will grow at a compound annual growth rate (CAGR) of 3.4% between now and 2007, according to a report published by PricewaterhouseCoopers.Also On MediaTel Insight Today…Mobile Games Set For Big Future, Says AnalysysGaming currently accounts for only a small proportion of European mobile entertainment revenues but… Continue reading MediaTelINSIGHT: E&M Industry To Remain Buoyant
IPC Media’s international department is strengthening its focus with the appointment of a business development manager and an account manager.Eszter Cooper has been appointed business development manager, with responsibility for developing IPC’s titles in the international market. Prior to joining IPC Cooper managed a recruitment publishing company in Hungary.Commenting on her appointment, Cooper said: “This… Continue reading IPC Looks To International Growth With Expansion
Spending on entertainment and media in Europe’s largest economies will grow at a compound annual growth rate (CAGR) of 3.4% between now and 2007, according to a report published by PricewaterhouseCoopers (PwC). The global professional services firm calculates that total media and entertainment spending in six key countries (UK, France, Germany, Italy, Spain and the… Continue reading European E&M Industry To Remain Buoyant, Says Report
Men in the 18-34 age group view more web pages and spend more time online than the average internet user, according to a study by comScore Media Metrix. US media and advertising companies have begun to express concern at the apparent decline in television viewing among young males. One theory is that this key demographic… Continue reading Young Males Flocking To The Internet, Says Report
Gaming currently accounts for only a small proportion of European mobile entertainment revenues but it is a growing sector that will be worth â‚Ź3 billion by 2008, according to a report by Analysys. The emergence of Java handsets prompted the development of colour arcade games which have attracted considerable interest from consumers. The mobile industry… Continue reading Mobile Games Set For Big Future, Says Analysys
Almost two-thirds of American internet users plan to research or purchase gifts online during the 2003 holiday season with those in high income households most likely to turn to the web for Christmas presents and ideas. The fourth quarter accounts for over half of full-year sales for some retailers and online traders will be encouraged… Continue reading Consumers Prepare For An Online Christmas
