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The total number of American internet users passed the 150 million mark for the first time ever in September, according to the latest figures from comScore Media Metrix. The online research group claims that the number of people online in the US increased by 0.8% last month while the resumption of university studies helped boost… Continue reading US Internet Users Top 150 Million, Says comScore

The US hi-tech business publishing sector saw advertising page volumes fall by 15.7% in September, according to the latest statistics from United Business Media (UBM). The group’s own CMP Media division recorded a 12.4% year on year decline. In the calendar year to September, the technology publishing market decreased by 15.5% compared to the same… Continue reading Technology Publishing Ad Volumes Down 16% Last Month

Ongoing weakness in the local advertising market and difficult year on year comparisons have persuaded Merrill Lynch to cut its Q4 US radio and TV station growth estimates. Earlier this month, the broker lowered its 2003 spot radio growth forecast from 2.8% to 2.5% on the basis of local advertising softness (see Top Broker Trims… Continue reading US Broadcast Advertising Remains Off The Pace

Mobile entertainment services will generate over $27 billion by 2008 and will have over 2.5 billion users, according to new research from mobile industry analysts, ARC Group. In the early stages of development, mobile music will be the main market driver, with further impetus from mobile gaming and applications. “Musical content adds to the attractiveness… Continue reading Mobile Entertainment To Make A Big Impression

US mobile service operators generated revenues of $41.4 billion in the first half of 2003, up from $36.7 billion in the same period last year, according to the Cellular Telecommunications & Internet Association (CTIA). It is now twenty years since the first cellular call was made and statistics show that mobile subscribers are using their… Continue reading US Wireless Market In Expansion Mode

Marketers and pay-TV operators looking for the next boom area would do worse than to set their sights on Asia Pacific, judging from a new study by ZenithOptimedia. Television In Asia Pacific To 2012 reflects on the growth of TV advertising and subscription revenues in the region and foretells a bright future for a number… Continue reading Television Fortunes Rising In The East

Carlton communications was the big story in the market yesterday as the it finally bowed to shareholder pressure and accepted that Michael Green should not take the role of chairman designate at the newly merger ITV plc. The stock was seen up 3.39%.However, reports that Carlton directors have told shareholders they were wrong to force… Continue reading Sharewatch: Carlton Rises As Green Is Ousted

The Observer is launching a television and radio advertising campaign to support the latest edition of its Body Uncovered series.The new supplement follows the success of the paper’s Crime Uncovered magazine and examines the relationship we have with our bodies. It includes a range of content dedicated to health and wellbeing, as well as the… Continue reading The Observer Promotes Body Uncovered Supplement

Cautious optimism in the media and advertising markets has become ‘reduced pessimism’ in the latest Bellwether report from the IPA. The Q3 2003 survey shows that on the whole marketing budgets are still being cut, but by fewer companies than in the previous report*.As with most previous Bellwether reports, the predominant response from marketers is… Continue reading Feature: Reduced Pessimism Despite Continued Cuts

BARB’s decision to appoint Bjarne Thelin, director of planning at Carlton Television, to succeed Caroline McDevitt as chief executive of the audience research body has come as a major surprise to senior industry figures.It had been expected that the job would be handed to Hugh Johnson, head of commercial marketing and research at Channel 4,… Continue reading Eyebrows Raised Over New BARB Chief Executive