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The cost of digital radio receivers looks set to drop dramatically with news that leading consumer technology manufacturer, Sony, is to enter the market. Sony’s digital radios are expected to launch early next year and will undercut the price of the cheapest digital receivers, which currently retail at £99. The news has been welcomed by… Continue reading Sony To Drive Growth In Digital Radio Market

The major broadcast and cable television networks in the US have been ‘quietly but steadily’ turning to enhanced, interactive TV programming in greater numbers and with higher frequency, according to a new report from BrightLine Partners. The study notes that many commentators had dismissed early predictions that interactive programming and advertising would revolutionise television, turning… Continue reading Interactive TV Shows Steady Growth, Says US Study

There was little movement in the media sector yesterday as traders reflected on the tragic terrorist attacks of 11 September 2001. Trading on Wall Street halted on four separate occasions to mark the moments that hijacked planes hit the two towers of the World Trade Centre and the times at which the towers fell.Analysts reflected… Continue reading Sharewatch: Subdued Trading In Shadow Of Tragedy

UK magazine publisher Highbury House Communications (HHC) today said that the costs of its acquisition and restructuring programme, together with continued weak business publishing markets, are likely to push down profits for the whole of 2003.Announcing first half financial results, the group said that the second half of the year should see a good performance… Continue reading Highbury House Profits Fall After Restructure Costs

Aegis Group has appointed Nigel Morris as the first ever head of its global interactive division, in a move that reflects a return to confidence in the online advertising market.In his new role, Morris will be responsible for developing the interactive business across 22 countries into a truly cohesive global network with common products, systems… Continue reading Aegis Appoints First Head Of Global Interactive Division

The independent spending power of women has grown significantly over the past twenty years, according to new research which suggests that advertisers may need to re-think their approach to gender specific marketing.The study from Datamonitor reveals that in 2003 women’s spending reached over £1,400 billion and is set to hit almost £2,000 billion in the… Continue reading Research Reveals Spending Power Of The Superwoman

Guardian Newspapers has announced three new senior appointments within its recently restructured advertising department, in an attempt to co-ordinate its operations and provide a greater client focus.Simon Kilby will take on the newly created role of head of agency sales, Mark Finney will become head of client sales and Helen George will head up the… Continue reading Guardian Beefs Up Newly Restructured Ad Team

Scotland’s national newspaper, The Scotsman, is launching its largest ever TV advertising campaign in a bid to bring a new, more powerful image to the brand.The six-figure campaign will run for 10 weeks and will feature a combination of 90, 60 and 30 second generic ads, with 20 second ads promoting the main property and… Continue reading Scotsman Re-Positions With Largest Ever TV Ad Campaign

The cost of digital radio receivers looks set to drop dramatically with news that leading consumer technology manufacturer, Sony, is to enter the market.Sony’s digital radios are expected to launch early next year and will undercut the price of the cheapest digital receivers, which currently retail at £99 (see DAB Receivers Could Revolutionise Radio Advertising).The… Continue reading Sony To Drive Growth In Digital Radio Market

The Telegraph has secured Honda Extreme Sports Cruisers to support a promotion to raise awareness of its association with the Southampton Boat Show.The deal will see 13 readers of the Daily Telegraph get the chance to win a Honda Accord Tourer and use of a Honda Extreme Sports Cruiser. To enter the competition readers will… Continue reading Telegraph Secures Honda For Boat Show Promotion