Cordiant remained the media sector’s big mover on Monday, falling 25% on suggestions that the troubled ad group has entered into exclusive negotiations with WPP. If correct this move could prove disastrous for shareholders and could quash dealers’ hopes of a bidding war to restore value to the company.Meanwhile, GWR was also in the spotlight… Continue reading Sharewatch: Cordiant Plummets Despite Take-Over Talk
Viacom Outdoor is responding to the increasing demand for pan-European outdoor advertising strategies with the appointment of Clive Punter to the newly created role of director of international sales.Punter, currently joint managing director of Viacom Outdoor UK, will continue to be based at the company’s London office and will take on the role in addition… Continue reading Viacom Outdoor To Capitalise On International Sales
Global communication company, Aegis Group, is bringing all its media operations under an umbrella platform called Aegis Media.The network will comprise all Aegis’ client-related media brands including Carat, Posterscope and its portfolio of specialist communications services agencies.Aegis Media will also support the company’s new independent media network, Vizeum, which will be launched on 16 June.… Continue reading Aegis Centralises Media Operations
WPP chief Sir Martin Sorrell has reiterated his belief that the advertising upturn will not take place until next year and it could be 2008 before the real boom arrives.The respected protagonist told delegates at the World Association of Newspapers in Dublin that the media and advertising sector would finally rebound in 2004. This is… Continue reading Advertising Boom Is Five Years Away, Says Sorrell
Despite an overwhelming amount of hype surrounding its launch at the end of the nineties, interactive TV has been slow getting out of the blocks. However, after a number of false starts the medium is slowly finding its way into the marketing mix and Nigel Gwilliam, e-commerce and new media consultant at the IPA, is… Continue reading NewsLine Column: A Crucial Year For Interactive TV
UK advertising spend posted a 1.5% nominal growth in the first quarter of the year, although after adjusting for inflation, expenditure showed a decline of 1.5%, according to the latest figures from the Advertising Association and World Advertising Research Centre (WARC).The high spots in Q1 were outdoor and direct mail, which turned in current currency… Continue reading War In Iraq Slows Growth In UK Adspend
The UK’s terrestrial TV channels saw their combined revenues increase by 6.1% year on year during April, as the conclusion of the war in Iraq signalled and end to extended news programming and a return to normal scheduling.It was relative new kid on the terrestrial block, Five, which experienced the biggest year on year increase.… Continue reading TV Market Round-Up – April 2003
Freeview is helping to convince large numbers of refuseniks to join the digital revolution, with new figures showing the service is now available in as many as 1.6 million households.Research commissioned by the BBC and Dixons shows that the digital terrestrial service has sold over 800,000 adapters since its launch in October (see BBC Revives… Continue reading Freeview Convinces Sceptics To Join Digital Revolution
ITV2 achieved its highest ever monthly audience share in May to become the second most popular non-terrestrial channel behind Sky One.The latest data shows that ITV2 took a 2.16% share of all viewing in multi-channel homes last month, overtaking E4, UK Gold and the recently launched BBC3 to cement its position as one of the… Continue reading ITV2 Turns Up Heat On Competition During May
