Year on year analysis of listening for national radio stations during the first quarter of 2003 reveals a rather disappointing period for Virgin Radio AM. Despite launching a £3 million advertising campaign to promote changes to its DJ line-up and music policy (see Virgin Radio Invests £3m In Biggest Ever Ad Campaign), the station saw… Continue reading RAJAR Results Q1 2003 – Virgin Radio AM Continues To Slide
The Sunday Telegraph is to launch two special home supplements with the support of a major TV ad campaign later this month.The two A4 glossy Home Values supplements will appear inside the Sunday Telegraph magazine on Sunday 11 May and will contain tips and hints to help readers maximise the value of their property.The first… Continue reading Sunday Telegraph Launches Special Home Supplements
Conventional television viewing should be consigned to history by the end of the decade as the UK authorities remain committed to the deadline for switching off the analogue signal.Also On MediaTel Insight Today…Bertelsmann Tumbles Into Loss In First QuarterRevenues at Germany-based media giant Bertelsmann were hit by tough markets in the US and the weakness… Continue reading MediaTel Insight: UK On Track For Analogue Switch-Off
The following tables show the best and worst performers, in terms of weekly reach and share of listening, of the local commercial stations broadcasting outside London. Top/Bottom 10 Weekly Reach (000s) % Change Station Survey Period Ending Mar 2002 Ending Mar 2003 % Change Capital Gold Manchester H 32 104 225.0 Juice 107.6 (was Crash… Continue reading RAJAR Results Q1 2003 – Local Commercial Stations
The ASA has dismissed complaints made by Transport for London against a series of ads for Easyjet, which appeared to ridicule the congestion charge and the Mayor of London, Ken Livingstone.Each of the ads, which launched to coincide with the introduction of the scheme in London, featured the official congestion charge logo and stated: “C… Continue reading Easyjet Escapes Censure Over Congestion Charge Ads
Carlton and Granada remained in focus on Tuesday as investors considered reports that Carlton chairman, Michael Green, has threatened to call off the proposed merger if the two groups are forced to sell their advertising sales houses (see Carlton Boss Threatens To Halt Planned ITV Merger). Carlton saw its stock remain stable at 104p, while… Continue reading Sharewatch: ITV Partners In Focus On Merger Speculation
With research revealing that a significant number of the UK’s leading brands are less trusted than in previous years, Media Planning Group’s Denise Turner asks whether the growth of advertising and marketing is to blame for creating a nation of cynics…In last week’s Marketing magazine a summary of the Reader’s Digest annual survey of Britain’s… Continue reading NewsLine Column: A Nation Of Cynics?
The Incorporated Society Of British Advertisers has strongly condemned a Government proposal calling for the complete ban of food and drink advertising during pre-school children’s TV programmes and related scheduling.The industry body claims the existing rules governing advertising to children are stringent enough and argues that the loss of revenue caused by such a ban… Continue reading ISBA Condemns Calls To Restrict Pre-School TV Advertising
Analysts at Morgan Stanley predict that BSkyB will report 153,000 new subscribers to its digital satellite service when it posts third quarter financial results later this month.This figure is at the top end of expectations, with Lehman Brothers expecting 145,000 additions and Merrill Lynch looking at 137,000.Morgan Stanley says that Sky faced limited competition during… Continue reading Morgan Stanley Expects 153k New Sky Subs In Q3
Capital Radio is launching a digital tracking system to measure on-air credits, in a move intended to improve the accountability of radio sponsorship and promotions.The new system, which has been developed in conjunction with Autonomy Corporation, monitors every second of a station’s output and uses voice recognition technology to hear and record any pre-determined brand… Continue reading Capital Radio Launches Sponsorship Tracking System
