Hachette Filipacchi is to promote Carlton Cards with six month ad campaign running across its Sugar and TV Hits! titles.The campaign, which aims to raise awareness of Carlton’s Bubblegum range of cards, will incorporate long-term sponsorship, advertorials and sampling opportunities. The promotional activity will begin in June and will run through until November in both… Continue reading Hachette Secures Carlton Cards For Teen Promotion
Channel 4 achieved its largest ever share of terrestrial advertising revenue in 2002, as peak-time viewing rose to the highest level in its 20 year history.The channel’s latest annual report, released today, shows that it secured a 24.1% share of terrestrial advertising revenue last year, with its peak-time audience share climbing by 5% year on… Continue reading Channel 4 Returns To Profit After Heavy Losses
The UK’s terrestrial TV channels saw their combined revenue decline by 4.6% year on year during March, as the outbreak of war with Iraq dominated the schedules and prompted a number of high-profile advertisers to suspend their campaigns (see Advertisers Braced For Disruption As War Arrives).Channel 4, which was among the first to increase its… Continue reading TV Market Round-Up – March 2003 (Subscribers)
The number of American homes with the capability to receive interactive television commercials will hit a critical point within the next eighteen months that will drive a ‘huge increase’ in the number of advertisers using interactivity in their campaigns. This is the key finding from a new study on iTV advertising by BrightLine Partners.Also On… Continue reading MediaTel Insight: US iTV Ads 18 Months From Critical Mass
The UK’s terrestrial TV channels saw their combined revenue decline by 4.6% year on year during March, as the outbreak of war with Iraq dominated the schedules and prompted a number of high-profile advertisers to suspend their campaigns (see Advertisers Braced For Disruption As War Arrives).Channel 4, which was among the first to increase its… Continue reading TV Market Round-Up – March 2003
Week on week analysis of the media sector saw Pearson in focus, down 0.42% after declaring that advertising spend ‘deteriorated significantly’ over the last month (see FT Ad Revenue Drops 18% In Twelve Months, Says Pearson).Elsewhere, Telewest experienced the sector’s biggest loss, with shares slipping 11.11% week on week. News that former chief executive, Adam… Continue reading Sharewatch: Pearson Falls On Mixed Results
Classic FM is to become the first UK radio station to advertise jobs for company executives, after securing a deal with recruitment company Executive Appointments.The cross-promotional agreement will enable Classic FM listeners to hear ads on the radio and then search for jobs on classicfm.com, through a link to exec-appointments.com. Job-seekers will also be able… Continue reading Classic FM To Run First Radio Recruitment Ads
Shares in advertising and public relations group, Cordiant Communications, had plummeted by a hefty 62% by 11:00am this morning, after one of its largest clients announced that it is to terminate its contract with the agency.Drinks group Allied Domecq has said that it will end its relationship with Cordiant as of October this year. Allied… Continue reading Cordiant Shares Nose-Dive As Major Client Walks
Cinema admissions reached 10.4 million in March, a 27% year on year decrease on the same period in 2002, according to the latest figures from the Cinema Advertising Association (CAA).Admissions for the first quarter of 2003 reached 42 million, a 14% drop on the same period last year. However, the CAA still considers cinema admissions… Continue reading Cinema Admissions Weaken In March
Freeview audiences spent the majority of their viewing time during the Easter week watching the five main terrestrial channels, with only a minority sampling the 20 other digital television channels available on the platform.According to a report in The Observer, which quotes previously undisclosed figures from BARB, Freeview viewers spent 83% of their time watching… Continue reading Freeview Viewers Turned Off By Extra Channels
