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The advance of digital technology has helped to stimulate cinema advertising and major brands are fast realising that they can deliver their message effectively to movie theatre audiences. Jack Myers reports that an increasing number of digital projectors are being installed in cinemas across the US. Digital screenings have received positive feedback from moviegoers (see… Continue reading Cinema Ads Hit The Mark In The US

Despite the uncertain economic and media environment, advertisers are continuing to shop around for their agencies, particularly in Europe. According to new figures from AdForum, the number searches for new agencies in Europe was up by 15% quarter on quarter in Q1 2003. The Index of Agency Search Activity also showed that client reviews in… Continue reading Agency Reviews On The Rise Despite Uncertain Climate

Expenditure on market research in the UK increased by 2.6% in 2002, according to new industry figures. The British Market Research Association (BMRA) calculates that MR spending totalled £1.18 billion last year. Domestic sales grew by 2.3% to £884 million while international research accounted for £292 million, a rise of 3.8%. These estimates are based… Continue reading Market Research Sector Grows 2.6% In 2002

The war in Iraq has had a significant short-term effect on media industry confidence, with the majority of senior professionals expecting the UK economy to decline over the next three months. The findings of a study carried out by the Media Guardian and NOP show that 51% of media owners, advertisers and media planners expect… Continue reading War Knocks Media Confidence In The Short-Term

Having so far escaped the advertising recession relatively unscathed, the UK’s regional press may be in for a tougher period as economic and consumer factors turn against the sector. According to economists and media analysts at Merrill Lynch, the outlook for critical factors is now ‘overwhelmingly negative’. Around 84% of regional newspaper advertising revenues are… Continue reading Conditions ‘Overwhelmingly Negative’ For UK Regional Press

The ASA has partially upheld complaints against a series of ads for Heinz which claimed that its canned food has some of the same health benefits as fresh fruit and vegetables.The press and outdoor ads for baked beans, tomato soup and spaghetti featured the strapline “5 A Day The Heinz Way” and suggested that certian… Continue reading ASA Cans Heinz Over Misleading Health Claims

ITV partners, Carlton and Granada, continued to make waves in the media market on Tuesday, as analysts digested news that the Office Of Fair Trading had criticised the groups’ merger plans (see ITV Merger Unlikely With Combined Sales House). The stocks were seen down 0.26% and 1.12% respectively.Meanwhile, Reuters was seen in focus following reports… Continue reading Sharewatch: ITV Partners Remain Under Pressure

The current Premiership TV broadcasting contracts, worth £1.6 billion over four years, expire in 2004. With regulators now questioning the way football rights are bought and sold, Simon Ward of MediaTel Insight explains why negotiations to broker a new deal are unlikely to be straightforward…As the English football season draws to a close, two powerhouses… Continue reading NewsLine Column: Moving The Goalposts On Football Rights

Despite the uncertain economic and media environment, advertisers are continuing to shop around for their agencies, particularly in Europe.According to new figures from AdForum, the number searches for new agencies in Europe was up by 15% quarter on quarter in Q1 2003.The Index of Agency Search Activity also showed that client reviews in the US… Continue reading Agency Reviews On The Rise Despite Uncertain Climate

Taxi Media has been appointed by the Government to launch a new campaign to combat domestic violence.The year-long campaign, which is the first of its kind, includes advertising on 325 cabs and seat-backs as well as on taxi receipts. As part of the initiative cab drivers will also be issued with check-lists containing useful information… Continue reading Taxi Media Secures Domestic Violence Campaign