The recently appointed managing director of IPC Country and Leisure Media, Evelyn Webster, has changed the management board by making two key appointments.The shake-up will see Fiona Dent, who is currently commercial director of Web User, become publishing director of both Country Life magazine and IPC’s equestrian portfolio. Dent joined IPC in 1992 and has… Continue reading IPC Announces Management Shake-Up At Country & Leisure
Only 1% of internet banner and pop-up ads fell short of the Advertising Standards Authority’s (ASA) codes of practise last year, according to new research from the watchdog.The ASA’s Internet Banner And Pop Up Advertisement Survey 2002, researched over 600 banner and pop up ads in paid-for space over a six month period. It shows… Continue reading ASA Survey Supports Content Of Internet Advertising
Reed was seen in focus yesterday, down 2.75% as shareholders threatened action over the levels of executive pay, which many believe to be excessive.Elsewhere, the media sector digested news from across the Atlantic where Rupert Murdoch’s News Corporation agreed a £4.1 billion deal to take control of US pay per view TV platform group, Hughes… Continue reading Sharewatch: Reed Falls On Executive Pay Concerns
MTV has secured EA Games to sponsor its new film review show, MTV At The Movies, across Europe.The six month deal, which begins later this month, will include break bumpers and on-air promotions, as well as outdoor advertising. EA Games will also gain exposure on MTV Europe’s nine regional movie mini-sites, with a banner ad… Continue reading MTV Secures EA Games For Pan-European Sponsorship Deal
The Institute Of Practitioners In Advertising has referred the commercial broadcaster’s accreditation committee, TV Eye, to the Office Of Fair Trading over the way TV trading conditions are being imposed on media agencies.The IPA has been in dispute with TV Eye, which comprises ITV, Channel 4, Channel Five and Flextech’s IDS, for several months over… Continue reading IPA Takes TV Eye To Office Of Fair Trading
Peter Howarth, former editor of Esquire, has announced that the first launch from his new publishing house, Show Media, will be a glossy magazine for expectant fathers.The 56-page Dad magazine launches this week with a cover price of £2 and aims to provide fathers-to-be with crucial information about pregnancy, the birth, paternity leave, child health… Continue reading Former Esquire Editor Launches Magazine For Dads
BBC Worldwide has poached Carlsberg-Tetley’s senior brand manager, David Still, to become brand communications manager for the Radio Times.Still, who takes up the position from the beginning of May, will be responsible for attracting new readers to the Radio Times, which saw its circulation decrease by 3.3% year on year in the ABC results for… Continue reading Radio Times Gets New Brand Communications Manager
Chancellor Gordon Brown is banking on a global upturn in the economy and took the risk of keeping borrowing and other revenue-raising measures to a minimum in yesterday’s budget, according to KPMG.The group’s chief economist for the UK, Andrew Smith, says that Brown is hoping that an early economic recovery will provide revenues to fill… Continue reading Brown’s Budget Banks On Global Upturn
Maiden Outdoor has secured the £1.8 million contract to sell advertising at all First Group railway stations, following a competitive pitch against a range of outdoor contractors.The three-year rail contract, which is the first to be renewed since privatisation in 1998, gives Maiden the exclusive outdoor advertising rights to 500 panels at 12 mainline stations… Continue reading Maiden Awarded £1.8m Railway Advertising Contract
Trinity Mirror has announced that its managing director of national newspapers, Mark Haysom, is leaving the company just months after Sly Bailey took over as chief executive (see Bailey Leaves IPC To Replace Graf At Trinity Mirror).Haysom, who has been at Trinity Mirror for nearly 11 years, has been managing director of Trinity Mirror’s national… Continue reading Trinity Mirror Loses Head Of National Newspapers
