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While doubts over the length and nature of the war in Iraq persist, marketers are reluctant to speculate on the damage being done to the media economy. The optimism that was evident at the start of the year appears to have evaporated, but in the current climate it would be wrong to label forecasters as… Continue reading INSIGHTanalysis: Media Healthcheck – March 2003

The telecoms regulator Oftel has called on BT to reduce the price of its unmetered internet access on the basis that it is charging operators unnecessary costs. BT has been told to cut prices by 17% because it has been billing for certain call routing and call management measures that Oftel believes are no longer… Continue reading BT Urged To Cut Internet Fees

ITV’s advertising trading has recovered slightly in March, with the figures coming in better than expected, according to analysts at Merrill Lynch. It looks like revenues will decline by 6% to 7%, against the broker’s previous -10% estimate. Whilst this is slightly better than anticipated, a protracted war with Iraq is unlikely to do ITV… Continue reading ITV Advertising Forecasts From Merrill Lynch

At present, the advertising industry is characterised by uncertainty as marketers try and get a handle on the likely effect of world events on the general economy. The pervading feeling is pessimistic but a number of media observers are convinced that the war is not wholly to blame for the stagnation of activity. According to… Continue reading The War’s Effect On US Advertising

Television advertising is a highly effective means of building brand awareness for short and long-term business performance, according to new research from the Chartered Institute of Marketing (CIM). The study suggests that developing brand awareness through television advertising need not be expensive and claims that countless companies have benefited from low cost TV campaigns. Channel… Continue reading TV Is Cost-Effective In Building Brand Awareness

Revenues from subscription TV in Europe will increase by more than 25% over the next three years, according to Informa Media Group. The study, European Television – Seventh Edition reports that subscription TV revenues broke the $20 billion barrier in 2002. Growth has been significant since 1995 when revenues totalled $6.2 billion and the $10… Continue reading Boom Years Ahead For Subscription TV

Carlton was seen in focus yesterday, up 10.71% on heavy trading, as bargain hunters moved in after the stock’s recent price weakness. Analysts claim that the expected loss of ad revenue as a result of the Iraq conflict is already priced into the stock.On the corporate news front, Emap announced the proposed acquisition of Excelsior,… Continue reading Sharewatch: Carlton Rises As Bargain Hunters Move In

Television advertising is a highly effective means of building brand awareness for short and long-term business performance, according to new research from the Chartered Institute of Marketing (CIM).The study suggests that developing brand awareness through television advertising need not be expensive and claims that countless companies have benefited from low cost TV campaigns.Channel 4’s Mike… Continue reading TV Is Cost-Effective In Building Brand Awareness

“The initial hype around the internet has now been replaced by an understanding among marketers that this medium is effective, efficient and a smart part of a media plan.” Scott Schulman, Wall Street Journal.The internet is one of the youngest and fastest growing media in the modern world and there is little doubt that it… Continue reading INSIGHTanalysis: The Internet Approaches Maturity

Revenues at the Telegraph Group fell by almost 5% in 2002 as worsening advertising conditions and falling circulation continued to impact on turnover.Full year results show that the group, which publishes the Daily Telegraph, Sunday Telegraph and the Spectator, earned £41.1 million before interest, taxes, depreciation, and amortisation. This represents an increase of 24.7% year… Continue reading Telegraph Fails To Arrest Revenues Decline