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The European Commission has announced that it has begun a detailed investigation into the acquisition of Italian pay-TV company Telepiù by News Corporation. Two months ago and following protracted negotiations, Rupert Murdoch’s organisation agreed a deal to buy Telepiù from the French media giant Vivendi for E920 million (see News Corp Completes Telepiu Transaction). News… Continue reading EC To Investigate Telepiu Takeover

City analysts do not share the optimism of senior executives at Carlton and Granada and have downgraded the ITV companies following the release of their full-year results this week. The media research team at Morgan Stanley marked down the stocks from “equal weight” to “underweight”, essentially a recommendation to sell shares in the two companies.… Continue reading Carlton And Granada Hit By Downgrade

Merrill Lynch expects that advertising at the FT Group of newspapers will fall by around 13% on underlying basis in the second half of the year. The decline will be driven largely by a 15% fall at the Financial Times, a 13% fall at Les Echos and a 5.5% decline at Recoletes, excluding Argentina. Circulation… Continue reading FT Group’s Ad Forecasts Are Optimistic, Says Merrill Lynch

Internet service providers have been keen to promote high-speed access as the major benefit of the broadband revolution. However, a new report from an influential think-tank has cast doubt on this policy and advised marketers to alter their strategy. The Work Foundation carried out research among broadband subscribers in London and Leeds and concluded that… Continue reading High-Speed Is A ‘Red Herring’, Says Internet Study

At a time when advertisers are becoming increasingly concerned about audience fragmentation, an American study has sought to quantify levels of concurrent media usage and produced some interesting findings. The BIGresearch survey found that watching television is the most popular media-related activity during peak hours. Nearly 70% of those questioned said that they watched television… Continue reading US Turns On To Dual-Media Consumption

Young people’s media habits are changing so rapidly that in ten years’ time traditional forms of advertising may no longer be so effective. This was the argument put forward by Mindshareworld’s global head of consumer insight, Sheila Byfield, at the 2002 MRG Conference in Budapest on Wednesday. Presenting research from the recent Snapshot of Youth… Continue reading Traditional Forms Of Advertising Come Under Threat

The media sector extended the week’s gains on Thursday, despite light volumes due to the Thanksgiving holiday in the US, although market confidence was dented by the terrorist attacks in Kenya.On the corporate newsfront, DMGT extended gains by 3.28% after releasing results which indicated a revival in the recession-battered advertising market. Granada and Carlton shares… Continue reading Sharewatch

Adel Gyori, research director at TGI Hungary, kicked off by giving the MRG Conference an insight into the Hungarian media scene prior to the raising of the iron curtain fifteen years ago.There were just two public TV channels, neither of which broadcast on Mondays, three public radio stations broadcasting just three pop programmes per week,… Continue reading MRG 2002: The Media Landscape – East & West

Young people’s media habits are changing so rapidly that in ten years time traditional forms of advertising may no longer be so effective.This was the argument put forward by Mindshareworld’s global head of consumer insight, Sheila Byfield, at the 2002 MRG Conference in Budapest on Wednesday.Presenting research from the recent Snapshot of Youth survey, Byfield… Continue reading MRG 2002: Traditional Forms Of Advertising Come Under Threat

The opening session of Thursday’s MRG Conference in Budapest saw managing partner of Naked Communications, Jon Wilkins, criticise the structure of some of the UK’s major advertising agencies for preventing media research from taking its place at the “top table”.Wilkins, who was offering his personal view on the state of the industry, told delegates that… Continue reading MRG Conference: Agency Structure Thwarts Media Research