Cable & Wireless Warns On Profits Ahead Of ResultsCable and Wireless this week issued a trading update ahead of its full year results forecasting that the group’s revenues will fall by 10%.Cable & Wireless chief executive, Graham Wallace, said: “Despite a backdrop of continuing difficult market conditions expected to contribute to a 10% decline in… Continue reading Cable & Wireless Warns On Profits Ahead Of Results
Time Out magazine is being redesigned to bring it in line with its global spin-off titles.From 27 February the London listings guide will change to a slightly smaller format and will carry a new Time Out London logo. In response to market research among readers the magazine’s Sell Out section will be renamed Consume and… Continue reading Redesign For Time Out Magazine
Companies are spending one third of their overall marketing budget on sales and promotions initiatives, according to a study carried out by ISBA and the Audience Research Consortium (ARC).The report, which surveyed some of the UK’s major advertisers, shows that sales and promotions (SP) expenditure is growing, with 50% of companies planning to increase their… Continue reading Sales And Promotions Sector Booms
Freeserve has created credit card partner marbles’ first rich-media advertising campaign.The campaign, which is intended to raise brand awareness and increase online credit card applications, features two kinds of expandable banner and flash banner ads. The first, running on Freeserve’s property, news and weather channels, features a marble that rolls into a 125 button ad,… Continue reading Freeserve Creates Rich-Media Ad Campaign
Peter Stothard has announced that he is stepping down as editor of The Times after almost ten years.In a statement made to staff, Stothard described the editorship of the newspaper as “the greatest job in journalism” and said that he wanted to leave when the paper was at a “high point.” Robert Thomson, US editor… Continue reading Times Editor Steps Down
Digital marketing company ValueClick is restructuring its UK media division to reflect its changing portfolio of media products.The restructure will see the promotion of Jason Ricks, formerly director of digital direct marketing, to business development director. Ricks will be responsible for network development and will oversee the creation of a bespoke network of sites for… Continue reading ValueClick Restructures UK Media Division
Cable & Wireless issued a profit warning in its trading statement which prompted one of the heaviest falls among media stocks yesterday, of 16˝p to £2.12. Shares in Granada also took a tumble, sliding 6.6% to end at £1.02.Strong results from marketing giant WPP initially caused a slump in the company’s share price (see WPP… Continue reading Sharewatch
Channel 4 has acquired the terrestrial TV rights to The Simpsons after outbidding its rival Channel 5.Fierce bidding for the cult American TV show began earlier in the week after the BBC, which currently pays around £100,000 per episode for the show, withdrew from negotiations saying that the price had become “vastly inflated” (see BBC… Continue reading Channel 4 Secures Simpsons TV Rights
BBC Magazines is to create a new “Key Customer Group” to work alongside its existing sales teams and offer a “one stop shop” service for advertisers interested in cross media deals, as part of plans to extend its market reach.The creation of the new team will form part of plans to extend the group’s brands… Continue reading BBC Magazines Makes Global Plans
Rivals Digital Media has announced that from March this year all of its sports sites will submit to the ABCE audit, a move seen as significant support for the New Media industry’s efforts to establish standards of measurement.Richard Foan, managing director for ABCE said: “We are delighted to see Rivals Digital Media supporting the need… Continue reading ABCE To Audit All Rivals Sites
