January 2002 saw another month by month increase in the number of text messages sent in the UK, as has been the case since April last year. A total of 1.4 billion text messages were sent during the month, according to the Mobile Data Association (MDA)Text messaging increased steadily throughout last year, to reach an… Continue reading January Text Message Total Reaches Record High
The Radio Authority has invited applications for a digital multiplex licence which could reach an adult population of around 4.25 million in the Yorkshire region.Applicants have until 18 June to submit proposals for the licence, which covers most parts of the former metropolitan counties of South Yorkshire, West Yorkshire and Humberside and part of the… Continue reading Radio Authority Offers Yorkshire Multiplex Licence
Over a bad week for media shares, among the worst three performers was Cable & Wireless, whose profits warning (see Sharewatch) brought shares down by more than 10% week on week, to end at £2.07.WPP issued a strong set of results (see WPP Results Beat Expectations, But Shares Dip) but it was not enough to… Continue reading Sharewatch
Pearson Puts FT Business Up For SalePearson has this morning confirmed that, having received several expressions of interest in FT Business, it has appointed investment Lazard to advise on the sale.The FT Business portfolio includes Investors Chronicle, The Banker, Money Management and Financial Adviser in the UK but does not include the FT or Pearson’s… Continue reading Pearson Puts FT Business Up For Sale
Emap has announced the appointment of David Rough of Legal & General Investments as non-executive director. Emap chairman Adam Broadbent commented: “It is important for any Board to be receptive to new ideas and we look forward to [Rough] bringing his expertise to the Emap Board.”Emap’s radio stations saw a 0.7% increase in weekly reach,… Continue reading Emap Looks To Rough For New Ideas
ITN has called on the government to use the forthcoming Communications Bill to make the BBC put its new services under the jurisidiction of new super regulator, Ofcom.Executives at ITN are reported in the national press and online to have submitted comments to the DCMS including allegations that the BBC abuses its position as a… Continue reading ITN Calls For Ofcom To Regulate BBC
Mirror Group Newspapers (MGN) has confirmed the reappointment of M&C Saatchi, first appointed in 1995, to handle the strategic and creative advertising account for the Mirror, Sunday Mirror and Sunday People.The appointment follows a strategic review of advertising across MGN’s national titles. Alisdair Luxmoore, the group’s marketing director, said: “This was a unique pitch in… Continue reading MGN Reappoints M&C Saatchi For Mirror/People Brief
Internet advertising is an effective brand building tool and advertisers should increase the amount of marketing budget dedicated to online, according to the results of a study carried out by Forrester Research on behalf of Unilever and the IAB. The study, which analysed the combined effects of six-week TV, print and online advertising campaign for… Continue reading Online Effective As Brand Building Tool
Sorrell Eyes Leagas DelaneyAccording to press reports this morning the ever-acquisitive WPP has approached advertising agency Leagas Delaney about a possible take over. WPP CEO Sir Martin Sorrell is thought to have approached the Leagas board with the intention of bringing in into the WPP fold as the headquarters of the Red Cell Network.The deal… Continue reading Sorrell Eyes Leagas Delaney
The latest wave of ROAR youth research has revealed what attributes and values the various media project for a brand in the eyes of 15-24 year old consumers. The findings revealed that those media which may make a brand look aspirational will not necessarily make it look cutting edge or trustworthy and also uncovered the… Continue reading ROAR: Latest Youth Media Research Findings
