The NRS National newspaper figures for the six month period to August 2001 show a year on year drop for the sector of 2.6%, with all but eight titles losing readers year on year.The Sunday People was the worst affected title with readership dropping 17.7% year on year, bringing its total readership down to just… Continue reading National Newspaper NRS Round-Up – August 2001
Please note: Details of this report were amended on 10 October 2001 due to a previous technical error.The NRS National newspaper figures for the six month period to August 2001 show a year on year drop for the sector of 2.8%, with all but eight titles losing readers year on year.The Sunday People was the… Continue reading National Newspaper NRS Round-Up – August 2001
Virgin Radio has signed a deal to provide content for Excite UK’s online radio channel, which launches today.Virgin Radio will provide live output for the new radio channel, which is part of Excite.co.uk’s expanding entertainment brand. Users will also be able to access the 24-hour music channel, Virgin Radio Party using a customised version of… Continue reading Virgin Signs Content Deal With Excite
The Advertising Standards Authority (ASA) has upheld complaints against magazine adverts for Accurist jewellery and The Ministry of Sound.The authority received complaints that an ad for Accurist jewellery, which appeared in Marie Claire was irresponsible.The ad showed part of an article, apparently torn from a magazine, about a child beauty pageant contestant. It featured two… Continue reading ASA Rules Against Magazine Ads
Uncertainty over WPP’s bid for Tempus continued yesterday, despite WPP declaring a 90% shareholder acceptance level for its offer for the media buying group (see WPP Goes Ahead With Tempus Bid).Shares in Tempus rose 12% yesterday to finish at £4.90, an increase of 52˝p on the previous day, while shares in WPP fell 2.69% to… Continue reading Sharewatch
Nickelodeon is to launch an integrated marketing campaign worth £1m to promote the launch of its autumn schedule.The campaign will run across TV, bus-sides, press and the internet, with SMS and email messages going out to Nickelodeon’s database of 10,000.Head of marketing at Nickelodeon, Gill Seaton, said: “This is the first time that we have… Continue reading Nickelodeon Launches £1m Campaign
Chrysalis Radio has promoted its head of creative services for radio brands Heart and Galaxy, Neil Fairburn, to creative services director, following what it describes as a “year of exceptional growth in creative revenue.”Don Thomson, commercial director of Chrysalis Radio, said, “This promotion recognises Neil’s exceptional performance across our radio brands.” before going on to… Continue reading Chrysalis Promotes Creative Services Head
Jazz FM moved into the black for the first time yesterday, when it reported full-year profits of £134,000, up from last year’s loss of £489,000. However, the group warned that due to the recent attacks on the US and prevailing uncertain market conditions, the outlook for the coming year is very difficult to forecast.Turnover at… Continue reading Jazz In Profit For First Time
Two new names have just arrived on the teen ‘zine scene, but anyone with fond memories of Jackie and My Guy should forget about photo stories. The younger sisters of successful glossies, Elle Girl and CosmoGirl are streetwise,celebrity-savvy bibles of consumer culture.The new kids enter a sector that is looking less than full of youthful… Continue reading Feature: Pleasing The Teens
The Independent Television Commission (ITC) has published a second consultation paper on cross-promotion to clarify the points raised by its initial paper on the issue, published in May (see ITC Publishes Consultation Paper On Cross-Promotion).The aim of the initial paper was to seek comments on all aspects of a possible new cross-promotion policy, which hopes… Continue reading ITC Publishes Second Cross-Promotion Paper
