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Sports internet and radio business Teamtalk is thought to have won the bidding for Atlantic 252. A report published in last weekend’s Sunday Telegraph suggested that a price of around £5m had been agreed for the radio station put up for sale by owners RTL and RTE earlier this year.Teamtalk has refused to comment on… Continue reading Teamtalk Tipped As Atlantic Buyer
The Radio Advertising Bureau (RAB) has published a guide to give advertisers and agencies a greater understanding of radio advertising.The Best Radio Planning Ideas will be distributed free to agencies and advertisers this week. It offers advice on six subject areas: Radio creativity, the use of radio with other media, radio planning, radio listening behaviour,… Continue reading RAB Publishes Radio Ad Guide
The Independent is closing its Business Review section in what is believed to be an attempt to cut costs in the face of the current advertising downturn.A spokesperson for the Independent today confirmed that the weekly business pullout was to close, but could not comment on speculation that tomorrow’s edition would be the last. No… Continue reading Independent Closes Business Review
IPC is launching a major research project designed to measure consumer perceptions of its flagship brands.The IPC Brand Equity Monitor has been commissioned through NOP Media to provide ongoing research into the way consumers view magazines published by IPC and its competitors. The research will be used to develop marketing strategies across IPC’s portfolio of… Continue reading IPC Launches Major Research Project
Despite the unstable state of the US economy, eMarketer forecasts a healthy outlook for for online shopping in its new eCommerce: B2C Report. The report analyses forecasts from over 100 researchers and, from this, eMarketer estimates that US B2C ecommerce revenues will grow from $38.3 billion in 2000 to $156 billion by 2005. US B2C… Continue reading B2C eCommerce Forecasts From eMarketer Shows Continued Growth In Online Shopping
The UK online advertising market is currently the fastest-growing advertising medium in history, according to new figures from the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PWC). Research published by the IAB today shows that despite the economic downturn and terrorist attacks in the US, the UK online adspend is growing faster than the online markets… Continue reading UK Online Adspend Growth Tops Europe
Wireless technologies ‘have the power to reshape whole industries and create a future that is altogether different from today’s mobile commerce (m-commerce) world’, according to a new report from the Accenture Institute for Strategic Change. The researchers of the Future of Wireless: Different Than You Think, Bolder Than You Imagine report, which was released last… Continue reading Wireless Technologies To Have Dramatic Impact, Says Accenture
The percentage of UK households that connect to the internet via a broadband system is currently lower than a many other European countries, notably the Nordic nations, according to data from NetValue. The research shows that Sweden and Denmark are leading the way for broadband Europe, with 13.8% and 13.2% of households connected respectively. The… Continue reading UK Lags Behind Nordic Countries In Broadband Internet Access
Despite the hunger for printed news by the UK public in recent weeks, newspapers have lost out considerably on ad revenue during this period, exacerbating losses in an already troubled market. Billetts Consultancy reports significant losses for the UK national dailies for the period 12-27th September as the need for extra editorial space, coupled with… Continue reading Newspaper Advertising Suffers Following Attacks