IPC Ignite’s music magazine NME has teamed up with Virgin Radio to launch NME Radio.The new station will launch later this week as an online radio service via www.nmeradio.com and will be available as a data service on London’s Digital multiplex allowing listeners to tune in via their PC’s. It will also be developed across… Continue reading IPC Ignite To Launch NME Radio
Speculation is rife that Sir Martin Sorrell, chief executive of WPP, is poised to make a counter bid for the Tempus media buying agency just a month after reports that French group Havas Advertising was to take over the agency.Sorrell’s offer is thought to be an all cash bid worth considerably more than the £425m… Continue reading WPP Poised To Make Counter Bid For Tempus
The latest wave of Right Of Admission Reserved (R.O.A.R) research into the media habits, lifestyles, attitudes and brand preferences of 15-24 year olds is under way.Running form August to October the research will look closely at the role of media in the lives of 15-24 year olds, and will examine their attitudes towards TV advertising,… Continue reading Youth Research R.O.A.R’s Again
New data from Jupiter MMXI reveals that traditional consumer brands are not exploiting the potential of the internet, despite a continually growing online population who are spending more and more time online each month.Jupiter analyst Staffan Engdegard says that this is because the internet lacks the mass-market reach of TV or radio and brand owners… Continue reading Brands Don’t Use Net Enough
Speculation is rife that Sir Martin Sorrell, chief executive of WPP, is poised to make a counter bid for the Tempus media buying agency just a month after reports that French group Havas Advertising was to take over the agency (see Tempus Shares Soar On Havas Takeover Reports). The Havas bid of 514p-a-share values Tempus… Continue reading WPP Poised To Make Counter Bid For Tempus
Once again Myers Reports has downgraded its media expenditure forecasts (see Forecasts) and now sees no indication of a Q4 upturn. The new numbers, described by chief economist Jack Myers as ‘ugly’, forecast that growth in 2001 will fall 4% in year on year comparisons and the picture is particularly bad for TV where comparisons… Continue reading ‘Ugly’ Numbers Prompt Bearish Outlook For US
UK Advertising revenues have increased on a yearly basis for the first quarter of this year climbing 5.5%, according to figures released by the Advertising Association. Only TV revenue fell, dropping 2.3% to £904.4m, as the effects of last year’s dot com boom became visible. In the US, the picture was far worse with all… Continue reading Insight Analysis: US vs UK, Q1 Ad Revenue Growth Comparisons By Media
New data from Jupiter MMXI reveals that traditional consumer brands are not exploiting the potential of the Internet, despite a continually growing online population who are spending more and more time online each month. Jupiter analyst Staffan Engdegard says that this is because the internet lacks the mass-market reach of TV or radio and brand… Continue reading Brand Marketing Must Improve To Exploit Potential Online Audiences
Outdoor spending in the US bucked the downturn to grow 2% in Q1 2001. Whilst this is hardly a huge increase, it is significant coming at a time when total ad spend for the period dropped by 5.5%. The Outdoor Advertising Association of America (OAAA) reports that outdoor spending in the US grew to $1.25… Continue reading US Outdoor Revenues Grow In Q1 2001
