May’s digital viewing figures showed that the non-terrestrial channels increased their average weekly share of viewing year on year. However all terrestrial channels saw their average weekly share of viewing decrease. ITV suffered the largest drop. Channel 5’s loss of the viewing share in all homes was the least significant, sliding from 5.7% to 5.6%.The… Continue reading Digital Television Round-Up – May 2001
The Office of Fair Trading (OFT) has delayed the conclusion of its investigation into British Sky Broadcasting’s (BSkyB) domination of the pay-TV market, due to the complexity of the issues involved.BSkyB has over 5m subscribers to its pay-TV services, mainly Sky Digital customers, compared to the 1m subscribers gained by Carlton and Granada’s joint-owned ONdigital.… Continue reading Conclusion Of OFT’s BSkyB Investigation Delayed Until September
May’s digital viewing figures showed that the non-terrestrial channels increased their average weekly share of viewing from 16.5% to 19.1% year on year. However all terrestrial channels saw their average weekly share of viewing decrease. ITV suffered the largest drop from 29% in May 2000 to 27.3% in May this year. Channel 5’s loss of… Continue reading Digital Television Round-Up – May 2001
The chief executive of the Periodical Publishers’ Association (PPA), Ian Locks, has spoken out against speculation that the recent spate of magazine closures is indicative of a downturn in the magazine market (see Feature: Has The Consumer Magazine Industry Reached Saturation Point?), dismissing the claims as “selective and misleading.”Locks stated: “If an industry is launching… Continue reading PPA Chief Counters Claims Of Industry Downturn
A new report suggests that the majority of businesses identify effective advertising as an important element in success. The same findings showed that while consumer advertising is still percieved as the most important element of marketing, businesses are less confident in judging whether advertising investment is money well spent.ISBA director general, Malcolm Earnshaw, said: “The… Continue reading Consumer Advertising Still Viewed As Most Important Marketing Approach
As a week of continuing negative speculation about the media market draws to a close, yesterday proved another difficult day for media stocks. The ongoing doubts about TV advertising revenues, fuelled by the release of Granada’s interim results this week (see Continued Ad Revenue Woe At Granada, But Results Are Top End Of Predictions) depressed… Continue reading Sharewatch
New glossy fortnightly magazine for women, Real, seems immune to the turndown effecting the rest of the market, as sales of its first three issues are up 20% on initial targets.Since its launch, in April, the magazine has sold an average of 360,000 copies per issue and is enjoying a warm reception, despite sales patterns… Continue reading Real Success For New Woman’s Fortnightly
A new report suggests that the majority of businesses identify effective advertising as an important element in success. The same findings showed that while consumer advertising is still percieved as the most important element of marketing, businesses are less confident in judging whether advertising investment is money well spent. ISBA director general, Malcolm Earnshaw, said:… Continue reading Consumer Advertising Still Viewed As Most Important Marketing Approach
New figures from Competitive Media Reporting (CMR) report that ad spend in the US is down 5.2% for Q1 2000 when compared to the same period last year. Total ad spend has dropped from the Q1 2000 total of $23.8 billion to $22.6 billion for the first quarter of this year. Top advertisers such as… Continue reading US Q1 Ad Spend Figures From Competitive Media Reporting
According to latest figures from internet monitering company NetValue, low income earners (those earning under £600 a month) make up the largest group of net users, 26.9%. “The Internet is not reserved for a rich elite”, NetValue’s Alki Manias said. “These figures show that the web is being welcomed by low income earners. Online businesses… Continue reading Low Income Users Are Largest Group Online
