Hotbot the Lycos search engine aimed at students launched it’s first UK ad campaign on Friday.The campaign developed by brand communications agency Tequila London will run for six weeks with the main push online. 400 000 postcards will be distributed across 150 university campuses in order to attract students to take part in online hotbot… Continue reading Hotbot’s First UK Ad Campaign To Be Launched At Students.
Following the release of Capital’s interim results yesterday (see Capital Stock Recovers Despite Expected Profits Warning) shares rose 9% to finish at £7.52½ a significant improvement on Wednesday’s loss of 5.15%.Bright Station excelled as the strongest performer of the day with shares rising 1p to finish at 10½p while Cordiant continued its recent slump, suffering… Continue reading Sharewatch
According to Forrester, the web is on the verge of a transformation as people move away from traditional browsing and two new waves of innovation emerge. As web usage has boomed, so users demands have increased and in order to satisfy these demands new technologies must be developed. Forrester defines the X Internet “an executable… Continue reading The End Of The Web As We Know It?
The predicted profits warning from Capital Radio (see Insight Analysis: Radio Shares Take A Dive) was confirmed today as the group released its interim financial results, with the message that the advertising market has deteriorated further since its first warning in March. At that time Capital said that due to a weakening advertising market profits… Continue reading Capital Stock Recovers Despite Expected Profits Warning
Ad revenues at the New York Times publishing company were down by 15.4% in April, whilst the flagship NYT newspaper saw a fall of 16% during the month. The falls continue the trend from the first quarter which saw ad revenue across the group down 7% year on year (see New York Times Warns Of… Continue reading NYT Revenues Fall 15.4% In April, But Are Comparable With 1999 Figures
SMG this morning said that it has completed the acquisition of Orpheus Publications, publisher of consumer magazine titles The Strad, Double Bassist, Choir & Organ, International Piano Quarterly and Classic Record Collector. The company said it will acquire net assets of around £20,000. SMG Publishing’s magazine portfolio includes Scottish Farmer, Boxing News and The Great… Continue reading SMG Acquires Music Mag Publisher
Bert Meerstadt, the CEO of advertising agency Young & Rubicam Europe, has announced his intention to step down from his post this summer, after three years in the role. He will be replaced by Etienne Boisrand, formerly CEO of R&Y France and chairman of Y&R Asia. US-based Y&R was taken over by UK advertising and… Continue reading Young & Rubicam Europe CEO To Step Down This Summer
The predicted profits warning from Capital Radio was confirmed today as the group released its interim financial results, with the message that the advertising market has deteriorated further since its first warning in March (see Capital Shares Plummet As Trading Statement Warns Of Half Year Revenue Below Expectations).At that time Capital said that due to… Continue reading Capital Stock Recovers Despite Expected Profits Warning
The Radio Authority has published an Election Special of its Programming and Advertising Review for January to March 2001. It is designed to act as a guide to radio stations in maintaining balance and fairness under the increased pressure of election time.One of the most serious decisions made by the Radio Authority during the three… Continue reading Radio Authority Publishes Election Fairness Guidelines
Now Digital has been awarded the digital radio multiplex licence for Southend and Chelmsford. The award of the licence from the Radio Authority will allow the group to broadcast to up to 1.2 million people living in and around Southend and Chelmsford.Mark Lee, managing director of Essex FM said: “It’s a great opportunity for Essex… Continue reading Southend And Chelmsford Local Digital Radio Multiplex Awarded To Now Digital
