The Telegraph group is launching a series of promotions aimed at attracting women to its titles. Focusing on six distinct areas – skincare, travel, fashion, interiors, beauty and health – it will offer monthly discounts on products and treatments.Called More for Me, the campaign intends to raise the proportion of female readers of the Telegraph… Continue reading Telegraph Launches Promotion To Lure Women
The Department of Trade and Industry has effectively ended the six year undertaking by ITV companies not to exceed 25% ownership of all TV net advertising revenue (NAR), by allowing the proposed mergers between Granada and either United News & Media or Carlton, or between United News & Media and Carlton to go ahead.Stephen Byers,… Continue reading ITV Merger Ruling Abolishes 25% Advertising Revenue Limit
IPC is set to launch a magazine for the burgeoning consumer technology magazine sector (see Feature: Home Computing Magazine Market Goes From Strength To Strength). The group has succeeded in poaching Jim Lennox, editor of Computeractive, for the new venture. The VNU title has already lost deputy editor Dylan Armbrust to Future (see Computeractive’s Deputy… Continue reading Launches Brief
Emap announced that it had increased ad revenues with its cross-media strategy in a first quarter report yesterday (see Cross-Media Ads Push Revenues At Emap). Shares in the company ended up 43p at £11.48.Reuters continues to ride a wave of market confidence (see Sharewatch). Shares ended up 20p yesterday at £13.60.Another good performer yesterday was… Continue reading Sharewatch
Trade secretary Stephen Byers has announced his decision on the three-way merger battle between Granada, United and Carlton. He has given the go-ahead for Granada to take over either of its rivals, Carlton Communications or United News & Media, but has imposed conditions on the proposed merger between United and Carlton.He said that a merger… Continue reading DTI Clears Way For ITV Merger
Emap announced good trading for the first quarter of the year with increased advertising revenues pushed by cross-media accounts. Speaking at the group’s AGM today, chairman Robin Miller said the creation of Emap Advertising, a merged sales operation, has allowed the company access to previously-unavailable revenue streams.“The move to combine our consumer advertising activities is… Continue reading Cross-Media Ads Push Revenues At Emap
Granada Media’s second day of trading continued in a positive vein, with shares (yet to be listed) ending up 25p at £5.75. However, parent company Granada ended down 17½p at £6.05.Reuters, which has been performing well lately, recieved a postive note from Credit Suisse First Boston. This pushed share prices even higher, to end up… Continue reading Sharewatch
The key to success at the UK box office this year so far has been the sequel. The follow up to the ground-breaking children’s animation, Toy Story, imaginatively called Toy Story 2, so far holds the record for the most successful opening weekend of 2000, with a takings total of £7.7m for its February debut… Continue reading Second Helpings Push UK Cinema Takings
ABC Electronic (ABCE) has released the first audit of a WAP portal. The figures for Loot.com showed that in the audit period 1-31 March, 62,000 of the 13.9 million page impressions recorded were made via WAP portal, with the remainder from either the website or Digital TV.Richard Foan, director of ABC Electronic said, “Now that… Continue reading ABCE Releases First WAP And Digital TV Audit
When online sportswear company Boo.com collapsed earlier this year, sending a shockwave of panic through previously dotcom-loving stock markets, many theories were put forward about why it happened. The website looked fantastic, its product- label-conscious sportswear- was well targeted for the young and male dominated market of net-heads, so what went wrong?One theory was that… Continue reading Web Report: Which? Online Survey Shows Non-Internet Users Don’t Know What’s Online
