The younger you are, the more likely you are to be online, or so statistics seem to suggest. So why, as a would-be dotcom, bother teaching your grandmother to click icons when there is a ready made ‘i-generation’ eager for an online hangout?The recent launch of www.mykindaplace.com, the on-line teen mag, is set to be… Continue reading Website Creators Looking For Teenage Clicks
Condé Nast is to launch a UK edition of the successful US young women’s title Glamour in the Spring of next year. The news comes just one week after Emap announced that it was folding Minx as a result of declining circulation (see July-December 1999 ABCs – Performance By Publisher).With an average size issue of… Continue reading Condé Nast Set To Bring US Glamour To The UK
Emap was one of the best performers among media stocks yesterday, rising 32p to £11.25. Taylor Nelson Sofres also did well, jumping 10p to £2.82½.News was less good for Cordiant which announced its second acquisition in as many weeks yesterday (see Cordiant Acquires Lighthouse Global Network). Shares in the company fell 27½p to £3.44½.SMG also… Continue reading Sharewatch
A new study from Forrester confirms recent doubts that the internet is encroaching on television viewing. The report from the research group has found that while TV advertising of websites drives traffic to the net, a reciprocal relationship does not occur.Almost 48% of UK internet users go to sites after watching its advertisement on TV,… Continue reading Price Of Dotcom Ads Set To Rise As Net Poaches TV Viewers
Channel 5 has announced its latest dotcom deal, through which it intends to provide www.thefirstresort.com with £3m of support in exchange for a percentage stake in the business.The package offered to the online travel agent will include spot advertising, programme sponsorship, holiday pages on 5 Text and links from both the 5 Text website and… Continue reading Channel 5 Signs Holiday Site For Latest Equity Deal
Trinity Mirror has reaped increased revenue growth across its national and regional newspapers during the first half of the financial year, and said that the company, which merged last year (see Trinity And Mirror Seal Merger In £2bn Deal), had integrated its assets well . The largest regional publisher in the UK and owner of… Continue reading Trinity Announces Positive Trading Report, Enhances ic24 Network
TV advertising produces both an immediate increase on sales and long term brand recognition, according to the new findings from tvSpan. This contrasts sharply with one of the most favoured marketing methods – price promotion – which has been found to produce only a short term sales effect and to lead to a reduction in… Continue reading TV Advertising Leads To Higher Sales And Better Brands
BSkyB has announced its intention to drop more channels from its analogue satellite service in order to encourage more customers to move over to its digital services. Sky Cinema and Sky Travel are set to transfer completely to the digital satellite platform from the end of August, although they will continue to be available on… Continue reading BSkyB Drops More Analogue Channels In Favour Of Digital
ISBA, the Incorporated Society for British Advertisers, has today announced two senior appointments. Malcolm Earnshaw will take over as new director-general, and Dick Spelman has been elected president.Earnshaw has worked for Mars for the last twenty years, holding a number of senior UK and global marketing position and has been vice-president of ISBA for the… Continue reading ISBA Appoints New Director-General And President
Cordiant Communications Group (CCG) has agreed to acquire Lighthouse Global Network in a deal which will create the world’s tenth largest communications group. The global advertising and communications company which includes Bates Worldwide amongst its assets, will issue 75 million new shares, with a value of £279m, to purchase the group.The acquisition is part of… Continue reading Cordiant Acquires Lighthouse Global Network
