The Radio Advertising Bureau (RAB) has appointed a director of marketing as part of its commitment to guiding advertisers to effective radio advertising. Piers Skinner will leave his post as senior marketing manager for Blockbuster in order to take up the position. He said, “As a huge fan of radio and the part it played… Continue reading Appointments Brief
Programmes George Orwell couldn’t possibly have foreseen that his 1949 literary classic 1984 would become the basis for commisioning editors’ great new programme ideas. With celebrity’s own personal hell being banished to Room 101 on BBC2, Channel 4 decided to use the book’s main protagonist Big Brother for its summer schedule.Already a big hit in… Continue reading TV Viewing Round Up – July 2000
TV advertisers may not be getting value for money if their advert is shown amongst the ‘clutter’ of too many on-air promotions (OAPs), sponsorship and programme end credits. A report just released by the Billett Consultancy has monitored the level of clutter on two major commercial TV channels for the first time and has made… Continue reading TV Clutter Is Reducing Value For Advertisers, Says Report
With the (occasionally) sunny days of August nearly over, the nights will soon be drawing in and the cold winds of autumn will take over from the equally nippy ones of summer. Having given us a reason to be indoors over the last few months with the morally questionable, ratings winning and highly addictive Big… Continue reading Channel Four Unveils Autumn Programming
Details of this year’s European Television Symposium have just been released and promises one of the strongest line-ups yet. David Brook, strategy and development director at Channel 4, will join president of CanalSatellite, Bruno Delecour and Andrew Wallace from Pace as the opening speakers of the two-day conference which is entitled “Redefining the Medium.”From 9-10… Continue reading TV Conference Looks To Redefine The Medium For The Digital Age
SMG’s favourable interim results (see SMG’s Expanded UK Presence Lifts Profits By 25%) continued to boost share prices yesterday. SMG shares rose 17p by the end of the day’s trading, ending at £3.41½, an increase of more than 5%.Rumours which rattled investors with regard to BSkyB on Tuesday (see Sharewatch) still seemed to be having… Continue reading Sharewatch
The subscribers’ edition is a revised version of the original report.Recent launches dominated the market in the first half of 2000, with 6 titles reporting for the first time. Nintendo magazines suffered badly at the expense of the more popular Sony Playstation and Sega Dreamcast, according to the latest ABC figures for the six-month period… Continue reading ABC Report Update: New Launches Steady Volatile Gaming Market
As part of its enquiry into the Gannett UK/Johnson Press/Guardian Media Group/Regional Independent Media Holdings (RIM) mergers, the Competition Commission has sent issues letters to the main parties.The issues to be considered include the reasons for the proposed mergers and how they would be financed and managed; the financial position of the merged groups; any… Continue reading Competition Commission Sends Issue Letter For RIM Inquiry
The huge surge in home ownership of PCs and gaming consoles has created some fertile publishing ground for consumer magazine groups over the last few years. The PC leisure and internet market – excluding gaming titles – has gone from strength to strength. Ten years ago this sector was served by just one title, What… Continue reading Feature: Changing Trends Affect Gaming Magazine Market
ITV2’s distribution across UK digital cable will be complete from 8 September, when NTL’s digital customers in England and Wales will be added to the UK viewers able to receive the channel.The channel, which says it now has close to 3 million subscribers, launched in December 1998 (see ITV2 Ready For Take-Off). It was initially… Continue reading ITV2 To Be Carried On NTL Franchises From September
