MediaTrader, the online media availability service launched by MediaTel just over two months ago (see MediaTel Launches MediaTrader), continues to maintain its position as the leading online media trading site.Latest media owners to sign up include Chrysalis, Real Media, Ziff-Davis, Stadium Radio, Space Mountain and Bag Media. They join over 40 media owners who are… Continue reading MediaTrader Continues To Maintain Pole Position In Media Trading Site Contest
Channel 4 has fallen foul of the Independent Television Commission (ITC) for allowing an advert for Subaru cars to be shown across the whole centre break of motoring programme Driven, presented by Penny Mallory and Mike Brewer (left).The advert, which aired in February this year, took the form of a pastiche of motoring programmes like… Continue reading ITC Upholds Advert Separation Complaint Against Channel 4
Cable giant NTL has pulled advertising of its free internet service after a series of customer complaints. NTLworld was launched ahead of schedule in April (see NTL Launches Free Internet Service Ahead Of Schedule), but demand has been so high for the product that the group has been forced to stop advertising it in order… Continue reading NTL Pulls Advertising Of Net Service
BBC Worldwide has recruited a marketing manager for “Project Urma” from IPC Media. Janneke Diemel, who was senior marketing information executive for Marie Claire and Marie Claire Health and Beauty will work on an autumn launch of the new women’s magazine, the title of which is yet to be revealed. Reuters has succeeded in nabbing… Continue reading Appointments Brief
London Metro, the free morning daily launched by Associated Newspapers last year (see Associated Newspaper Delays Launch Of London Daily), has broken into profit but the launch of its sister titles around the UK knocked profits of its parent company Daily Mail and General Trust (DMGT). Pre-tax profits before exceptionals and goodwill for the six-month… Continue reading Metro Success Eats Into DMGT Profits
Reed International continued to do well on the strength of its chief executive Crispin Davies’ positive comments at the Merrill Lynch conference (see Sharewatch). Prices rose 26p to finish at £5.26 at the close of yesterday’s trading. Ulster Television also had a good day, gaining 20p to end at £2.92½.BSkyB shares continued to slump following… Continue reading Sharewatch
Confidence in the future of dotcoms may be wavering on the stock exchange but it has not put Matthew Wright, showbiz editor at the Mirror, off leaving Fleet Street for net-based journalism. Wright has been appointed editorial director for www.mykindaplace.com, the on-line magazine for teenage girls due to launch this summer.Commenting on his decision to… Continue reading Mykindaplace.com To Target Girl Power On The Net
NTL announced today the acquisition of a stake in Leicester City football club. The £12.5m deal will give the cable group its fourth media partnership with a Premier League club.Under the terms of the agreement NTL’s subsidiary Premium TV will give the team an interest free loan of up to £11.5m, which will be converted… Continue reading NTL Buys Stake In Leicester City
The large television audiences gained by international football matches and competitions are a key bargaining tool for commercial TV networks to squeeze more revenue out of advertisers. Top home nation games can achieve by far the highest viewing figures of the whole year’s schedule, with an audience that is larger than average across the men,… Continue reading Feature: Advertisers Line Up As Euro 2000 Kicks Off
Babies. They’re the new lads, or perhaps the new decorating and gardening. It seems that when Natmags closed its year-old parenting title M last July and integrated Having a Baby into Good Housekeeping (see Natmags Gives Parenting Magazine The Chop), or when Emap Elan folded Parents in August and blamed the absence of a market… Continue reading Feature: Print And The New Media Generation
