Women’s monthly titles suffered badly during the six-month period ending December 1999, with 60% of titles showing a decrease in circulation. Prima was toppled from its position as market leader with sales dropping 17%; its replacement was National Magazine Company’s Cosmopolitan which now heads the sector with sales of 470,000.Other titles showing significant decline included… Continue reading New Market Leader As Women’s Monthlies Sector Suffers Decline
The latest figures from ABC show that for teenage magazines circulation levels have fallen by over 327,346 over the past year, a 9.7% decrease in sales.Some magazines have fared better than others however, and Mizz, More, Live & Kicking and the recently launched Girl Talk have all experienced growth in circulation. The worst affected magazine… Continue reading EMAP Retains Lead In Struggling Teen Sector
Vodaphone has signed a “ground-breaking” shirt sponsorship deal with Manchester United. Worth £30m, the four-year contract will see the world’s largest telecoms company give special mobile phone and wireless internet deals to supporters of the football club.Current sponsors Sharp will be replaced when the 2000/01 season begins in August. Vodaphone promises to keep fans up-to-date… Continue reading Vodaphone Signs Deal With Manchester United
www.beme.comLaunching into an already crowded market, IPC’s web portal for women, beme.com, needed to be different. By the time it finally emerged earlier this month, rival offerings from the Telegraph, Associated New Media and Freeserve had already staked their claim as publishers realised the e-commerce potential of womens’ sites.Where its rivals fall down, however, BeMe.com… Continue reading Web Review: BeMe.com
Women’s monthly titles suffered badly during the six-month period ending December 1999, with 60% of titles showing a decrease in circulation. Prima was toppled from its position as market leader with sales dropping 17%; its replacement was National Magazine Company’s Cosmopolitan which now heads the sector with sales of 470,000.Other titles showing significant decline included… Continue reading New Market Leader As Women’s Monthlies Sector Suffers Decline
The latest figures from ABC show that for teenage magazines circulation levels have fallen by over 327,346 over the past year, a 9.7% decrease in sales.Some magazines have fared better than others however, and Mizz, More, Live & Kicking and the recently launched Girl Talk have all experienced growth in circulation. The worst affected magazine… Continue reading EMAP Retains Lead In Struggling Teen Sector
Rumours surrounding Telewest sent its shares down 22ź to 447˝p with some traders believing further consolidation amongst cable groups is on the cards once Telewest’s merger with Flextech is complete (see Telewest And Flextech Agree Terms Of £2.26bn Merger).Granada was one of the best performers on the FTSE yesterday as consolidation within the ITV network… Continue reading Sharewatch
The latest consumer magazines circulation data, covering the July-December 1999 period, have been released by the Audit Bureau of Circulations (ABC) this morning. The data are now available in the MediaTel Press database and sector Round-Ups will be available on Newsline throughout the day.Subscribers can access the Press database by selecting “Press” from the drop-down… Continue reading Consumer Magazines ABCs Now Available
July to December figures for 1999 show that the women’s weeklies market has declined in overall sales when compared to the same period a year earlier. Total sales for the sector came in at 7.8 million copies, down slightly by 2.2%.Bauer’s Take A Break leads the market, despite circulation falling 3.4% year on year. There… Continue reading OK Sales Surge To Overtake Arch-Rival Hello
Sales of titles in this sector rose marginally during the period in question, although this was largely due to the launch of Real Homes Magazine which appeared on the ABC survey for the first time in 1999.The IPC publication, Ideal Home, enjoyed the greatest increase in sales – 54,357 or 27.2% year on year. The… Continue reading IPC Steadies the Home Interest Ship
