Pharmaceuticals giant Procter & Gamble has doubled its radio advertising spend in the year to December 1999, according to the latest figures from the Radio Advertising Bureau and AC Nielsen MMS. P&G was the thirteenth largest UK radio advertiser with a spend across the year of £3.5 million. Electrical retailer Dixons came in second, after… Continue reading Procter & Gamble Doubles Adspend On Radio In Last Year
BBC Radio has widened the gap between public service and commercial radio’s share of listening, according to the latest RAJAR figures released this morning.The data, which covers the three months to December 1999, shows All BBC Radio’s share of listening increasing by 1.0% points to 51.3%, when compared to the previous period (Q3). At the… Continue reading BBC Increases Its Lead Over Commercial Radio In Latest RAJAR Figures
Chief executive of the GWR group, Ralph Bernard, has warned that the current radio ownership regulations are impinging on the growth of commercial radio in the UK and has called on the Government to relax them before the next election.At the all-party Parliamentary Media Group he called for the points system currently in operation to… Continue reading GWR Chief Calls For Relaxation Of Radio Regulation
A series of tables to show the performances of each of the main UK groups in the latest RAJAR figures is now available in the Radio features list. The data cover the period to December.Subscribers can access the Radio database by selecting “Radio” from the drop-down box at the top of this page.
BBC’s GLR made significant gains in the December RAJAR figures, released this morning. Its weekly reach grew by almost 48% to 436,000; its share of listening in the capital now stands at 1.2%. The station has plans to rebrand itself this year (see Newsline Brief).Another success for the period ending December 1999 was the Premier… Continue reading GLR Makes Gains In Latest RAJAR Figures
Local commercial radio saw a decline in listening share for the December 1999 RAJAR period, from 39.2% in September 1999 to 38.4% for this three month period. At the same time, the sector’s overall weekly reach grew slightly by 0.7% to 26.2 million listeners. Average hours, on the other hand, dropped back by 0.7% to… Continue reading December 1999 RAJAR – Local Commercial Stations
The latest television advertising campaign for DIY furniture store IKEA has resulted in 49 complaints to the Independent Television Commission (ITC), according to the latest bulletin.The ads, created by the St. Luke’s agency, show scenes of marriages and relationships breaking down, followed by the lines: “Just pack up, find a place of your own. And… Continue reading St. Luke’s IKEA Ads Trivialise Divorce, Say Viewers
The overall decline in national newspaper readership has worsened, according to the latest figures released by the National Readership Survey (NRS). In a year-on-year analysis the whole sector has dropped back 1.3%, or 910,000 readers, for the six-month period ending December 1999.The Daily Mail (up 11.7%), the Mail on Sunday (up 4.9%), the Daily Telegraph… Continue reading National Newspaper NRS Round-Up – December 1999
The Times has unveiled a £2m branding campaign in an attempt to push circulation and establish its status in preparation for further development. From 7 February a three-month TV and poster campaign will launch in London, based around the Times “trusted” brand status.The campaign is part of a three-year programme to push sales beyond the… Continue reading Times Launches £2m Branding Campaign
Highbury House has agreed to buy Nexus Media for £40m in a deal which will create one of the largest independent magazine groups in the country. Highbury, which publishes trade and consumer titles, will raise £37.2m through an 11 for 20 rights issue at 60p a share to fund the deal.Shares in Highbury were suspended… Continue reading Highbury House Acquires Nexus
