The Radio Advertising Bureau (RAB) has announced plans to join forces with media agency Universal McCann to launch the first major study into the effectiveness of radio advertising. Beginning in September, its initial phase will last for six months but will lead onto an ongoing project to provide benchmarks for measurements within the radio advertising… Continue reading RAB To Launch First Major Radio Ad Study
The hype surrounding the first total eclipse in Britain for 72 years, gave BBC1 one of it highest ever weekday audience totals. Despite the bad weather condition,s Total Eclipse, presented by Phillipa Forester, had 9.04 million viewers tuning in. This was enough to give the programme the 12th spot on the top thirty programmes list,… Continue reading TV Viewing Summary W/E 15/08/99
Shares in Telewest Communications fell by almost 5% after the company yesterday announced the acquisition of the remaining 50% stake in Cable London (see Telewest Takes Control Of Cable London In £428m Deal). The deal is being funded by an issue of one new Telewest share for every 11 existing shares, with the new shares… Continue reading Sharewatch
As from Tuesday 31 August 1999, MediaTel’s offices will be located at the following address:MediaTel Ltd. 84-86 Regent Street LONDON W1R 6AJOur telephone and fax numbers will remain the same, as:tel: 0171 439 7575 fax: 0171 734 0940 / 0171 437 6474 email: [email protected]
The Guardian Unlimited network of websites has appointed three new editors. Paul MacInnes is promoted from writer to editor of Football Unlimited; Ros Taylor will edit Education Unlimited, the recently-launched online resource for parents and teaching professionals and Patrick Barkham moves from News Unlimited to edit Work Unlimited. Redwood Publishing has appointed Amanda Pitt as… Continue reading Appointments Brief
The UK’s second-largest cable company, Telewest Communications, last night finalised a deal with rival group NTL to take control of the Cable London cable franchises. The £428 million deal sees Telewest acquire NTL’s 50% stake in Cable London; Telewest already owns the other half of the company.NTL had set the conditions and price for the… Continue reading Telewest Takes Control Of Cable London In £428m Deal
British Sky Broadcasting has given its entire advertising account to St Luke’s as restructuring of the company takes place in the wake of the resignation of Ian West (see Restructure Planned At Sky As Ian West Departs). Sky Entertainment, the distribution division West headed, has been merged with Sky Networks, the programming divusion run by… Continue reading St Luke’s Handed £50m Creative Account Following Sky Restructure
Television audience research body, BARB, has been bought by a consortium called BARB Protem, which comprises the BBC, the ITV Network, the Institute of Practitioners in Advertising (IPA), Channel 4, Channel 5 and BSkyB. Previously the body was owned in duopoly by the BBC and ITV.The new ownership structure is part of BARB’s preparation for… Continue reading BARB Gets New Ownership Structure
The change in calculations of the FTSE indices, announced last night, will be good news for some media companies but bad news for others. BSkyB, Daily Mail & General Trust and Telewest Communications will all lose out in the new weighting rules which state that companies must have more than 75% of shares available to… Continue reading Sharewatch
Global advertising network, Young & Rubicam (Y&R), has acquired UK creative agency Rainey Kelly Campbell Roalfe (RKCR) in a deal believed to be worth around £25 million. The merger will put the Rainey Kelly management team in control of the Y&R London division.The new agency, called Rainey Kelly Campbell Roalfe/Y&R, will move into the UK’s… Continue reading Young & Rubicam Acquires Rainey Kelly
