News International has created a new magazine division following its purchase of London News Property. News Magazine Holdings will be headed up by Matthew Watkins, the current ad manager for Times Newspapers Magazines.News International: 0171 782 6000
According to a survey conducted by Incorporated Society of British Advertisers (ISBA), advertisers are spending more of their money on media research to supplement existing research currently provided by the industry. 74% of the respondents stated that they were carrying out superstructural media research, with 62% regarding it as an ongoing investment.Some of the other… Continue reading ISBA Survey Shows Advertisers Want More Media Research
According to figures released by Radio Advertising Bureau, British Telecom was top radio advertiser for the April-June 1999 period. The telecommunications company spent £2.3m on adverts for their BT Highway, Reconnection and Chatterday brands. National Lottery organiser Camelot recorded 60% year-on-year increase in advertising spend, to take the second place spot. Third place went to… Continue reading BT Top Radio Advertiser For April-June
BBC One has unveiled details of its Autumn 1999 programme schedule. The channel promises rich and diverse dramas, mixed with new comedy and landmark science and factual programmes ‘not found on any other mainstream channel’.Highlights of the £195 million schedule include a trilogy of programmes focusing on the effect conflict has on people during this… Continue reading BBC Autumn Schedule Details
The Institute of Practitioners in Advertising (IPA), has submitted recommendations to the Office of Fair Trading (OFT) in response to its request for views on whether the 25% upper limit of total television ad expenditure should be maintained as the maximum for each sales house.Ray Kelly, chairman of the IPA Media Policy Group said: “We… Continue reading IPA Lobby For 25% Television Spend Limit To Stay
Following on from BSkyB’s announcement that it had signed up 1.21 million subscribers to it digital service (see Newsline), interest in the company has returned. BSkyB’s share price leapt 22p yesterday, an increase of 3.92%, to finish to the day at 583p.BSkyB has announced that the first interactive football match will be the game between… Continue reading Sharewatch
The BBC’s commercial internet site beeb.com has reported total earnings, in the period January-July 1999, to be up 93% on total earnings for last year. beeb.com, which is run by BBC Worldwide, predicts that it is set for a four-fold increase in revenue, year-on-year.The commercial success of beeb.com is likely to fuel the debate over… Continue reading Beeb.com Continues To Perform Well
Mark Jarvis is become the broadcast director at Carat, following Dave King’s departure. King last week joined EMAP On Air to become sales director (Newsline). Ally McCoist is joining ITV Sport to become part of its football commentary team, to provide analysis for ITV’s Champions League and FA Cup matches. His appointment comes a week… Continue reading Newsline Brief
Cordiant was boosted yesterday following the report of its half-year financial results (Newsline). At close of trading the company’s share price stood at 176p, up 2p on the previous day.Telewest’s stock took a tumble yesterday amid rumours that investors are planning to offload stock. Yesterday’s closing share was 216˝p, down 8.75% on the previous day.Rumours… Continue reading Sharewatch
Paragon Publishing is set to launch a new beginner’s guide to the Internet on 9th September. Internet Made Easy is aimed at new computer users who are taking, or who about to take, their first steps into cyberspace. It will, claims Paragon, “set out to encourage novices to use their computer, access the Internet, and… Continue reading New Internet Title To Launch
