Emap Elan is preparing to launch a new multi-media travel brand called Escape Routes. The brand, to be aimed primarily at women, will take the form of a magazine, a website and a phone booking service and is due to roll out in September with a first year marketing budget of £1 million.Sharon Ring, previously… Continue reading Emap Creates Multi-Media Travel Brand
Granada and Carlton both enjoyed healthy rises in their share prices by the close of trading yesterday, due to expectations of high subscriber levels to the groups’ 50:50 owned digital TV venture, ONdigital.This morning, the digital broadcaster has announced that it has signed up 247,000 subscribers since its launch in November last year, increasing from… Continue reading Sharewatch
London News Radio has made its entire sales team redundant following the switch of sales control to GWR’s Opus last week (see Opus Takes Sales For London News Radio Stations) and has also lost its group programme director, John Simons.It is understood that around 15 of LNR’s sales staff will leave the company by the… Continue reading LNR Sales Team Lose Jobs Following Switch To Opus
Ten long months after being on the wrong end of a thrilling climax to leave them trailing the MRG by two matches to one, Richard Poustie’s BMRB XI finally had the opportunity to gain revenge yesterday evening. And they were given an early boost with the news that the two Nicks, Wiggin & Hiddleston, who… Continue reading Cricket: Result Sets Up Vital September Clash
Both Cable & Wireless and its subsidiary, Cable & Wireless Communications, enjoyed rises in their share prices yesterday. Cable & Wireless jumped 21p to 852p, and CWC climbed 9p to 620p. Earlier in the week C&W purchased internet technology company, Internet Network Services (INS). CWC began trials of its cable digital television service at the… Continue reading Sharewatch
The National Magazine Company has announced the closure of its parenting title – M – only a year after its launch. The quarterly title went on sale in May last year with an initial print run of 150,000 and was aimed at parents of children aged one to ten (see Newsline). Managing director Terry Mansfield… Continue reading Natmags Gives Parenting Magazine The Chop
David Pugh, chief executive of poster contractor Mills & Allen, has been fired, along with two other directors, by the group’s new owners JC Decaux (see Decaux To Become World’s Largest Outdoor Group With Havas Acquisition). Sales director Lawson Muncaster and finance director Helen Enright have also left the company at the behest of Jean-Francois… Continue reading Newsline Brief
Portal website operator, Yahoo! UK & Ireland, has teamed up with satellite broadcaster BSkyB to create a UK marketing alliance that will span all of Sky’s TV operations and Yahoo’s web pages.The deal will see the companies using each other’s media to promote their services. Iliane van Ees, marketing manager at Yahoo! UK and Ireland,… Continue reading BSkyB And Yahoo! Form UK Marketing Alliance
Media group EMAP has this morning announced the acquisition of Groupe Taitbout, the French publisher of Pleine Vie. The deal is the latest move in EMAP’s international expansion, following the acquisition of US groups Petersen in December 1998 (see EMAP Makes £720m US Move) and General Media’s automotive group in January (see EMAP Augments US… Continue reading EMAP Acquires French Publisher
The Advertising Standards Authority has upheld a complaint from ONdigital about a national press advert by BSkyB. In the ad, Sky claimed that it was the only broadcaster whose digital signal covers the whole of the UK. ONdigital pointed out that reception and coverage were not the same thing and that therefore the ad was… Continue reading ‘Coverage and Reception Are Not The Same Thing’ ASA Tells BSkyB
