Cable & Wireless Communications is to role out its digital television launch campaign in the north-west, starting on 1 July, the date the service starts broadcasting. The £20m push will begin with direct mail and local press ads and eventually be extended to include TV. The mailshots will be sent to all of CWC’s 850,000… Continue reading CWC Offers ‘More Than Just TV’ In £20m DTV Campaign
Poole-based group Freestyle Publications has acquired two new snowboarding titles to add to its current portfolio, which includes the recently launched Boys Toys (see Newsline). The new titles are Snowboard UK and The Snowboard Bible, which Freestyle purchased this week from Air Publications.Snowboard UK has a circulation of 7,000 and is published seven times a… Continue reading Freestyle Publications Acquires Snowboard Titles
Cable TV company, NTL, and online sales specialists, Real Media, have created a joint venture to provide the UK’s first dedicated interactive television advertising service. The as-yet unnamed company will offer advertisers a ‘one stop’ service for developing interactive ads on digital television, including placement, delivery, reporting and post-campaign analysis.Initially the service will only be… Continue reading NTL And Real Media Create Interactive TV Advertising Service
Virgin Net is planning a £1.5 million online marketing campaign for this summer, designed to promote specifically its entertainment and leisure services. The campaign, launching in August, will focus on Virgin Net’s cinema, music, travel and sports information.Virgin Net’s publishing director, Alex Dale, says: “The prime objective of the campaign is to establish our entertainment… Continue reading Virgin Net Launches £1.5m Online Marketing Campaign
BLA, contract publisher for companies including Ford and NatWest, has repositioned itself as a ‘new generation of customer publishing agency’ under the name Citrus. Under the strapline ‘thinking with a twist’, Citrus is to apply the techniques of relationship marketing and customer relationship management theory to customer magazines.Commenting on the creation of Citrus, managing director,… Continue reading Contract Publisher BLA Rebrands As Citrus
The Government has today confirmed a date on which all tobacco advertising is to be banned in the UK (see Newsline). The new laws, published today as the draft Tobacco (Prohibition of Advertising and Promotion) Regulations 1999 will ban all forms of direct and indirect advertising on billboards, in newspapers and magazines from 10 December… Continue reading Government Sets A Date For Cessation Of Tobacco Advertising
Johnston Press, which yesterday received approval from the Competition Commission for its takeover of Portsmouth & Sunderland Newspapers (PSN) (see Newsline), remained stable during the day’s trading yesterday at 285˝p. PSN on the other hand rose 50p to 2162˝p.Emap continued to fall, dropping 15p to 1215p (see Sharewatch).The closing prices of media company shares yesterday… Continue reading Sharewatch
The National Magazine Company has appointed Siobhan Kenny, media aide to Tony Blair, as its new director of communications. Kenny fills the role left by Bridget Rowe who left NatMags to pursue a new venture, the details of which have not yet been announced.At Downing Street, Kenny was involved in setting up the Strategic Communications… Continue reading NatMags Appoints Downing Street Media Aide As Communications Head
New Eden, the garden design magazine launched by IPC Country & Leisure in March (see Newsline), has shown initial sales exceeding the projected figure of 30,000. The second issue of the magazine goes on sale on 17 June, and will have a cover-mounted postcard set. The latest ABC//electronic audit for newscientist.com showed that the site… Continue reading Newsline Brief
The Digital Broadcasting Company is to launch its pay per view (PPV) film service on Sky Digital as Udirect films, early this July (see DBC Prepares For Summer Launch Of Film Service). Udirect is the first consumer branding given to the service and will be promoted with a £3-4 million media campaign created by Branded… Continue reading DBC Launches Udirect PPV Film Service With £4m Campaign
