GWR commercial radio sales house, Opus, has created a new strategic sales planning unit which aims to “create long term creative solutions for the media planning agencies and departments.” Opus currently sells airtime and sponsorship across 18 FM and 15 AM GWR regional stations, along with the flagship national station, Classic FM.The unit is to… Continue reading Opus Forms New Strategic Planning Unit
Channel 4 has been the subject of criticism according to the Advertising Standards Authority’s (ASA) latest monthly report. An insert placed in the Times, the Sunday Times and the Independent for C4’s Film Four service, which showed pictures from films due to be shown on the channel, drew a number of complaints that they condoned… Continue reading Violent Imagery In Ads Draws Complaints
Anglo-Dutch publisher, Reed Elsevier, is reported to be considering the disposal of its business publishing and exhibitions interests ahead of a possible resumption of merger talks with Dutch group Wolters Kluwer.According to the Observer this weekend, Reed’s publishing division, which produces Computer Weekly and Variety magazines, could raise around £4 billion if sold off. Potential… Continue reading Speculation Surrounds Reed Elsevier’s Business Titles
BARB viewing data show that the nation has turned to the BBC for information about the war in Kosovo. When news broke of NATO’s decision to begin air strikes, the main terrestrial stations beefed up their war coverage.BBC1 stole a march on ITV by dropping its scheduled 7 o’clock programme and replacing it with a… Continue reading TV Viewing Summary w/e 28/03/99
Planning and buying agency, Tempus, enjoyed a 5.8% (15p) rise on Friday, closing at 272˝p. On Thursday, Tempus reported a 27% growth in turnover and a 40% rise in pre-tax profits (see Tempus Reports 40% Increase In Profit).Granada continued to strengthen following the progress report from ONdigital, the digital terrestrial TV company it joint-owns with… Continue reading Sharewatch
Centaur Communications, publisher of Marketing Week, has made its largest acquisition to date: the £10 million purchase of a number of products from Miller Freeman UK. Centaur has acquired six magazines, one newsletter, four exhibitions and a number of associated products and websites from Miller Freeman’s industrial and manufacturing group. BSkyB is reported to be… Continue reading Newsline Brief
Trade and industry secretary, Stephen Byers, has blocked BSkyB’s takeover bid for Manchester United Football Club. BSkyB offered £623 million for the club and it was expected that the deal would be allowed to go ahead, with certain conditions in place.Over the last few weeks, since the Monopolies and Mergers Commission (MMC) handed its report… Continue reading BSkyB’s Man Utd Takeover Is Blocked
Media communications specialist, Tempus, has announced a 27% increase in turnover during 1998 to £1.23 million. Pre-tax profit increased by 40% over the year to £13.2 million, and basic earnings per share were up 15% to 10.8p.Tempus rebranded last May from CIA Group to avoid confusion between it and its core operational brand CIA Medianetwork… Continue reading Tempus Reports 40% Increase In Profit
Granada and Carlton both saw substantial increases in their share prices by the close of trading yesterday after their joint venture – ONdigital – announced it had signed 110,000 subscribers to its new digital television service since its launch last year (see Newsline). Granada climbed 44p to 1350p, and Carlton increased its price by 20˝p,… Continue reading Sharewatch
IPC Magazines has unveiled the marketing and promotions plans for its forthcoming men’s lifestyle title, Later (see Newsline).Pre-launch plans include an extensive sampling campaign which will run for the ten days before the magazine’s launch on 28 April. Half a million copies will be distributed to retailers such as HMV, WHSmith, Tesco, Virgin and Virgin… Continue reading IPC Outlines Marketing Plans For Later
