ITV’s share of advertising revenue is falling year on year, according to the Independent Television Commission’s (ITC) review of the last five years of commercial television revenue. Total net TV ad revenue was £2.8 billion in 1998, having increased 39% since 1994.Although ITV still has the majority share of the advertising market, cornering a 63%… Continue reading ITV’s Share Of Advertising Revenue In Decline
More Newsline articles
Capital Radio has appointed Mark Frost, currently head of online at the BBC, as the managing director of its new media division, Capital Interactive. Frost has been chosen by Capital to spearhead the ‘next stage of growth’ in the group’s interactive output.Frost’s role at the BBC holds him in charge of the largest editorial team… Continue reading Capital Radio Poaches BBC Online Head To Drive Internet Development
New entertainment channel, ITV2, has signed a carriage with Cable London that will see the channel become available to all of Cable London’s residential analogue television customers. ITV2, which launched in December last year (see ITV2 – Not Entirely A Different View), will be accessible to over 96,000 subscribers in north London from 1 June.Andrew… Continue reading ITV2 Signs Carriage Deal With Cable London
Satellite broadcaster, BSkyB has held a meeting with Warburg Pincus to discuss the possible purchase of the latter’s stake in Channel 5. The acquisition of Warburg’s 18% holding in Channel 5 would represent BSkyB’s first move into terrestrial television.However, Tim Allan, director of corporate communications at BSkyB, says that there was only one meeting with… Continue reading BSkyB Dicusses Buying Channel 5 Stake
BSkyB has today launched a new service exclusively targeting the broadcaster’s clients in the commercial marketplace. Sky Business is offering a free digital satellite system to the 30,000 licensed premises which currently subscribe to Sky’s analogue service.Through the Sky Business offering, UK pubs and clubs will be able to receive programming and advertising which is… Continue reading Sky Offers Free Digital Satellite To Pubs
At the Newspaper Society’s (NS) Senior Management Forum, which takes place in Dublin on 19-20 April, a £3 million regional press generic marketing campaign will be launched by Neil Griffiths of BDH TBWA.Also at the Forum will be a line-up of speakers, including Charles Brims (chief executive of Portsmouth & Sunderland Newspapers) and Philip Graf… Continue reading Newspaper Society Launches Marketing Campaign
Carlton’s share price rose 6p by the close of trading on Monday. Its internet arm, Carlton Online, announced yesterday that its three websites were to become content providers for the sites owned by BusinessServe and CellNet (see Newsline).Cable & Wireless slid down 15˝p to 792p yesterday, and Telewest, which last week was rumoured to be… Continue reading Sharewatch
Electrical goods retailer Dixons has confirmed it is considering a stock market flotation for a minority stake in its hugely-popular free Internet service Freeserve. Dixons stock rocketed 8% on the news as investors anticipated what could be the most popular share issue of the year.The company said it had appointed City advisers Credit Suisse First… Continue reading Dixons Considers Freeserve Float
Anglo-Dutch publisher, Reed Elsevier, is reported to be considering the disposal of its business publishing and exhibitions interests ahead of a possible resumption of merger talks with Dutch group Wolters Kluwer.According to the Observer this weekend, Reed’s publishing division, which produces Computer Weekly and Variety magazines, could raise around £4 billion if sold off. Potential… Continue reading Speculation Surrounds Reed Elsevier’s Business Titles
BARB viewing data show that the nation has turned to the BBC for information about the war in Kosovo. When news broke of NATO’s decision to begin air strikes, the main terrestrial stations beefed up their war coverage.BBC1 stole a march on ITV by dropping its scheduled 7 o’clock programme and replacing it with a… Continue reading TV Viewing Summary w/e 28/03/99
