National newspaper readership figures for December 1998 paint a rather dismal picture for the industry, much like last month. The total readership of all national newspapers fell year on year by 6.3% to a total of 66.4 million.The Daily Mail and The Mirror are again the only titles to increase their readership year on year.… Continue reading National Newspaper NRS – December 1998
Cabal Communications has released a publisher’s statement following the recent launch of its two consumer titles, front and Real Homes Magazine. front was launched in October last year, aimed at 18-24 year old males, and a spokesperson said of the title: “front is more than just a lifestyle magazine, it’s an attitude that every young… Continue reading Cabal’s Front Sees The Highest Ever Launch Figures In Market Sector
http://www.irish-times.com/Of all the UK & Irish newspapers now publishing on the web, the Irish Times must surely be recognised as having delivered one of the most comprehensive, balanced and, according to recent audit figures (see Irish Times Website Scores Over 6 Million Impressions) popular services to date.Irish-Times.com covers a number of recognisable editorial areas: latest… Continue reading Website Of The Week – Irish Times
Newsquest, understood to be readying for a bid for Portsmouth & Sunderland Newspapers (see Portsmouth & Sunderland Newspapers Receives Further Interest), closed yesterday up 8˝p at 305p. P&S shares remained unchanged at £17.Johnston Press, which had its £16 per share offer for P&S rejected by the board closed unchanged at 233p. It is understood that… Continue reading ShareWatch
The recently launched Guardian Unlimited network of websites announced some appointments today. Geoff Inns is appointed new media business development manager and joins The Guardian from Express Newspapers.Steve Hearsum takes on the position of e-commerce manager. He has been at The Guardian since 1995 and adds his new role to his responsilbilites as interactive development… Continue reading Guardian Unlimited Appointments
The Independent Television Commission (ITC) has upheld a complaint, documented in this month’s Television Advertising Complaints Report, against the Cartoon Network.The Network broadcast an advert for Impulse which features gay men, and the ITC pointed out to the channel that the ad should not have been shown at all, as the restrictions imposed on it… Continue reading ITC Bans Ad Featuring Gays From Cartoon Network
The much-predicted economic slowdown appears to be taking a stronger hold according to the latest Marketing Trends Survey published by the Chartered Institute of Marketing (CIM). The survey reports that 55% of marketers do not expect to reach ‘very challenging’ or ‘unrealistic’ targets. This is the highest ever proportion of managers to hold this level… Continue reading Over Half Of Marketers Expect To Miss Sales Targets
Mirror Group, itself currently at the centre of takeover discussions (see Bidding War Expected To Surround Mirror Group), has today announced the acquisition of Glasgow-based magazine publisher, First Press.First Press publishes a number of sports-related titles including the weekly Rangers News. Following the deal, which was negotiated by the Scottish Daily Record and Sunday Mail… Continue reading Mirror Group Acquires Scottish Magazine Publisher
The popular internet search engine Lycos is planning to launch a search facility which will make it easier for consumers to find MP3 files, the compressed sound files on which music is stored on the internet. Downloading songs from the internet is becoming increasingly popular, but the move is expected to cause controversy as the… Continue reading Newsline Brief
Digital television managed to shift 171,000 digital satellite set-top boxes through retail outlets between the launch of digital TV on 1 October to 26 December last year; 16,000 analogue satellite units were sold in the same period. These are the latest findings from research company GfK Marketing Services and combines sales from both Sky Digital… Continue reading Sky Set-Top Box Sales Below Predictions
