According to unofficial overnight figures, the 3rd round of the FA Cup has proved popular with viewers. ITV’s Port Vale v Liverpool match was the most watched over the weekend, with nearly three times the audience of Sky’s match between Manchester United and Middlesbrough.ITV achieved a television rating of 9, which is an audience of… Continue reading FA Cup Football Overnights
Associated Newspapers is planning to promote the websites created by its new media division, Associated New Media (ANM), by placing ads in its three flagship newspapers, the Daily Mail, Mail On Sunday and Evening Standard. In what ANM thinks will be possibly the largest spend on promoting websites in the national press, ‘a seven figure… Continue reading Associated To Create ‘Big’ Brand Websites In Press Campaign
Readership continues to drop across the national newspaper market, with only the Daily Mail and the Mirror bucking the trend. Readership figures released today by the NRS for the June-November 1998 period paint a fairly bleak picture when compared with the same time the year before.The Sunday tabloids seem to be quite heavily hit with… Continue reading National Newspaper NRS – November 1998
The Mirror Group has teamed up with Rangers Football Club to create Rangers Television, a venture company that will focus on developing Rangers’ media opportunities outside the existing Scottish European League television arrangements.Rangers Television, which is based at Ibrox, will provide matchday television at Ibrox, organise a beam-back screening of important away fixtures and produce… Continue reading Mirror Group Forms Venture With Rangers
A report approved by the EC has warned that the EU is not capable of competing sufficiently with the US in information technology and the information society because of a shortage of skilled labour and an unwillingness to invest in start-up firms. The report, which urges governments, companies and labour unions to correct this imbalance,… Continue reading EU: EC warning over IT skills
The UK DMA has launched a set of best practice guidelines for data processing in direct marketing. The purpose of the guidelines is to interpret existing legislation and codes of practice, and ensure that standards remain high throughout the UK. The main points addressed by the guidelines include: the responsibilities of the data supplier and… Continue reading UK: DMA launches best practice guidelines
The UK government has published a Tobacco White Paper setting out targets for reducing the number of smokers and persuading children not to start smoking. In addition, as well as a “clean air” charter, legislation is proposed to end tobacco advertising on billboards, minimal advertising to be allowed in shops, and a proof of age… Continue reading UK: White Paper published
Chancellor Schroder has moved quickly to deny that the German government is considering dropping its legal action against the tobacco advertising directive. In contrast to comments made by the German Minister for Health, publicised by the European Commission, the German Chancellor said publicly: “I have no intention of dropping the complaint”. Any decision on the… Continue reading DE: Chancellor Schroder confirms Court action
Digital One, the national commercial digital radio group, has appointed The Change Agency to manage its launch marketing as the drive to increase the presence of digital radio begins (see RA Advertises Digital Radio Licence For Manchester). The Change Agency’s brief is to form a structure for the group’s marketing resources and shape the brand… Continue reading UK Digital Radio Operator Appoints Marketing Agency
The Food Advertising Unit of the UK Advertising Association has published a booklet offering advice about how to guide children through modern day commercial pressures and alerting parents to the rules relating to advertising and children. It also offers advice on how to deal with shopping tantrums, and gives a list of ‘do’s’ and ‘don’ts’.… Continue reading UK: ParentPower2 launched
